After successful stops in Davao and Cebu, foodpanda capped off the Crave Partner Summit & Awards 2025 in Manila on October 7.
Crave, which stands for Celebrating Relationships & Advancing Valuable Experiences, is foodpanda’s nationwide series that recognizes partner achievements and strengthens collaboration. The Manila leg gathered top vendor partners to highlight milestones and discuss ways to drive continued growth.
From Davao to Cebu and finally Manila, Crave emphasized how partnerships with foodpanda help businesses stay competitive in today’s fast-paced market.
The finale featured cultural showcases, live entertainment, and networking, culminating in the Crave Awards, which recognized vendors across five categories: Pau-Pau’s Top of Table, Momentum Master, Brand Spotlight, Operational Excellence, and People’s Palate. Awardees were celebrated for sales leadership, year-on-year growth, campaign performance, operational efficiency, and customer preference.
Adding to the festive mood, raffle prizes included travel getaways and shopping treats. More than these, the evening closed with a resounding message: Crave is not just an event but a movement to celebrate partnerships, strengthen communities, and build shared success.
Highlighting the strength of its vendor partnerships, foodpanda welcomed insights from Margot Torres, VP of marketing at McDonald’s Philippines, who emphasized the value of collaboration in driving growth. She noted that about 70% of McDonald’s delivery orders now come from third-party platforms like foodpanda, helping the brand reach customers wherever they are. Even as pandemic restrictions eased, the delivery habit persisted, making food delivery an important complement to in-store sales.
Additionally, panel discussions included Kellda Centeno, chief digital & it officer at Shakey’s, and Lhydie Guanzing Guianan, owner of Mango Royal Milkshake, who offered insights into their creative strategies, innovative initiatives, and campaigns that have driven engagement and growth. The conversation emphasized how partnering with foodpanda and embracing digital solutions has helped these businesses reach more customers and adapt to evolving market trends.
foodpanda also shared programs for their partnered vendors like foodpanda Capital in collaboration with GoTyme Bank. The initiative empowers MSMEs with flexible financing solutions, removing barriers like collateral and lengthy requirements, and helping vendors scale their businesses with confidence.
“The stories of growth we’ve heard across Davao, Cebu, and now Manila are a testament to the power of our partnerships. Initiatives like foodpanda Capital are our investment in your future. We’re committed to building an ecosystem where every partner, regardless of size, has the financial tools and confidence needed to innovate, stay competitive, and reach new heights in the digital economy,” Leopoldo De Castro, foodpanda Philippines finance director shared.
Looking ahead to the holiday season, foodpanda teased something exciting for Christmas—hinting at new ways to make the busy and often costly season simpler and more enjoyable for everyone. Patricia Jacinto, marketing director of foodpanda Philippines, shared that the campaign brings convenience, joy, and accessibility to customers, ensuring that food, gifts, and essentials are just a few taps away—helping everyone celebrate the holidays without stress.
With the Manila leg bringing CRAVE 2025 to a close, foodpanda reaffirmed its vision of supporting partners nationwide—showing that collaboration fuels growth and shared success creates lasting impact.
Pau-Pau’s Top of Table
Presented to the vendor leading the pack in sales performance and demonstrating strong market leadership.
Lite Eats & Treats
- Gold
- Burger King
- Greenwich
- Silver
- Domino’s Pizza
- Pizza Hut
- Starbucks
- Tropical Hut
Meals & Mains
- Gold
- McDonald’s
- Jollibee
- Silver
- 24 Chicken
- Chowking
- Mang Inasal
- BonChon
Pau-Pau’s Momentum Master
Recognizing the vendor that achieved impressive year-on-year gains in the first half of 2025, driving business momentum forward.
Lite Eats & Treats
- Gold
- Starbucks
- CoCo Fresh Tea and Juice
- Silver
- Shakey’s Pizza
- Angel’s Pizza
- ZUS Coffee
- Goldilocks
- Meals & Mains
- Gold
- Kenny Rogers Roasters
- KFC
- Silver
- Wildflour Cafe + Bakery
- The Aristocrat Restaurant
- Botejyu (Authentic Japanese Restaurant)
- Wendy’s
Pau-Pau’s Brand Spotlight
Awarded to the vendor that stands out as a leader in ad-driven growth, showcasing the strongest results in campaign performance.
- Lite Eats & Treats
- Gold
- Shawarma Shack
- Oh Mango
- Silver
- Gong Cha
- Mango Royal Milkshake
- Cindy’s Bakery and Restaurant – Santo Nino
- ZUS Coffee
- Gold
Meals & Mains
- Gold
- 24/7 Eats
- Popeyes
- Silver
- Blake’s Wings and Steaks
- La Brent Tea And Cafe
- BOK Korean Fried Chicken
- Paluto Nga Po Since 2005
Operational Excellence
Given to the vendor recognized for consistent operational excellence and delivering smooth, dependable service.
- Lite Eats & Treats
- Gold
- SaladStop!
- Tropical Hut
- Silver
- Army Navy
- Momoyo Ice Cream & Iced Coffee
- Caramia
- Pizza Hut
- Gold
- Meals & Mains
- Gold
- Tatay Pepe’s Tapsilogan
- Frankie’s New York Buffalo Wings
- Silver
- Buddy’s Pancit Lucban at Longganisang Lucban
- Kwatogs
- Buffalo’s Wings N’ Things
- Manam
- Gold
People’s Palate Award
Celebrating the vendor that stands out as the crowd favorite, consistently chosen by customers through repeat orders and outstanding ratings.
- Lite Eats & Treats
- Gold
- Burger Beast (Chef Carlo Miguel)
- Mango Royal Milkshake
- Silver
- Mixue Ice Cream & Tea
- PICKUP Coffee
- Potato Corner
- BO’s Coffee
- Gold
- Meals & Mains
- Gold
- Max’s Restaurant
- Biggs
- Silver
- Kenny Rogers Roasters
- The Crunch
- Apung Iska
- Graceland
- Gold