Prepare to dive deep into the heart of Filipino culinary heritage and witness the dawn of its innovative future! From April 9 to 13, 2025, the highly anticipated 2025 DTI Bagong Pilipinas National Food Fair transforms SM Megamall’s Megatrade Halls 1-3 into a vibrant crossroads of taste, tradition, and trailblazing entrepreneurship.
Presented by the Department of Trade and Industry’s Bureau of Market Development, and OTOP (DTI-BMDPO) in collaboration with the DTI Regional and Provincial Offices, this is not just a fair; it’s an invitation. An invitation to wander through aisles bursting with the aromas of regional specialties, to connect with the passionate creators behind over 250 unique food ventures, and to taste the ‘Bagong Pilipinas’ – a new chapter of Filipino ingenuity served on every plate.
“This this event exemplifies DTI’s commitment to making its trade fairs progressively bigger and better – enhancing both quality and quantity. This continuous improvement provides Filipino MSMEs with significantly scaled-up avenues to market their products, fostering more substantial business opportunities. Ultimately, these expanded opportunities translate directly into crucial job creation and sustainable livelihoods for countless Filipino entrepreneurs and their communities,” notes Assistant Secretary Nylah Rizza D. Bautista, Supervising Head of the DTI-Competitiveness and Innovation Group (CIG).
This year’s National Food Fair is also a cornerstone initiative proudly supported by the Tatak Pinoy Strategy Program. More than just a marketplace, the NFF actively embodies the Tatak Pinoy spirit by serving as a dynamic platform aligned with the goals of the Tatak Pinoy Act. It strategically works to elevate Filipino food MSMEs by expanding their market horizons through enhanced access, fostering groundbreaking product innovation, and championing the integration of sustainable business practices. Furthermore, the fair is committed to fostering greater sustainability and technology adoption across the board — from food production and packaging to manufacturing processes — while accelerating the crucial digital transformation of MSMEs by equipping them with vital tools for e-commerce, digital marketing, streamlined logistics, and seamless cashless payment solutions.
What Culinary Adventures Await?
- An Archipelago of Flavors: Imagine sampling heirloom recipes passed down through generations alongside bold, new creations pushing culinary boundaries. From Luzon’s robust savories to Visayas’ freshest catches and Mindanao’s exotic spices, explore diverse clusters featuring everything from farm-fresh produce and artisanal snacks to premium coffee, cacao, and innovative health foods.
- Worlds Within Worlds: Lose yourself in specially curated zones. Feel the vibrant energy of a farmer’s market at the Fresh Produce Grand Marketplace, savor a moment of calm with exceptional local brews at the KAPEtirya Philippine Coffee Pavilion, or gather with friends for a delicious meal crafted from exhibitors’ finest ingredients at the lively KAINAN Dining Area.
- Taste Tomorrow, Today: See how Filipino MSMEs are leading the charge in sustainability and innovation. Discover eco-conscious packaging, explore exciting plant-based alternatives, and get a first look at cutting-edge food technologies poised to make waves.
- Bridging Businesses, Building Futures: Be present for the landmark launch of the DTI Bagong Pilipinas Marketplace. This revolutionary B2B e-commerce platform isn’t just digital; it’s a bridge connecting local talent to global opportunities.
- More Than Just Tasting: Engage all your senses! Learn secrets from celebrated chefs in live cooking demos, delight your palate in wine-pairing sessions, spark new ideas in dynamic business talks, and soak in the festive atmosphere with vibrant cultural performances.
“This fair is a testament to the Filipino spirit – resilient, creative, and incredibly flavorful,” Asec. Bautista reiterates. “We’re not just showcasing products; we’re celebrating the stories, the passion, and the immense potential of our food entrepreneurs to shine on both local and international stages, fully embracing the essence of Tatak Pinoy.”
So, come hungry for discovery! Whether you’re seeking authentic flavors, unique gifts, business partnerships, or simply a delightful day out, the 2025 DTI Bagong Pilipinas National Food Fair promises an experience that nourishes both body and soul. Be part of the celebration, support local MSMEs, and taste the vibrant future of the Philippines.
Event Essentials:
- What: 2025 DTI Bagong Pilipinas National Food Fair
- When: April 9-13, 2025
- Where: Megatrade Halls 1-3, Level 5, Mega B, SM Megamall, Mandaluyong City
Follow the Flavor Trail: Stay updated and get exciting previews via DTI-BMDPO’s channels:
- Facebook: @BDTP
- X: @DTI_BMDPO
- Instagram: @dti.bmdpo
- YouTube: @dti_bmdpo
- TikTok: @dti.bmdpo
For inquiries, please email the Bureau of Market Development, Promotions, and OTOP at [email protected]. Aspiring entrepreneurs can also ask about future events through their local DTI Office.