AXA PH partners with Bixie to empower women through insurance

    LifestyleMoneyAXA PH partners with Bixie to empower women through insurance

    AXA Philippines, one of the country’s leading insurance companies, has partnered with the online financial literacy platform Bixie to make insurance more accessible to women.

    As part of the partnership, AXA Philippines’ micro-insurance products will be available via the Bixie app. Those interested to apply will go through a less complicated application process, which is one of the barriers for people to get insurance. The application involves less paperwork, making it easier to purchase insurance and get themselves protected. The partnership is a significant step toward making insurance even more accessible to everyday Filipinos, especially women.

    “In AXA, we are committed to reinforcing gender equality and helping drive financial inclusion. We join Bixie in its thrust of empowering women to know their worth as well as grow their worth,” said Rose Musico, chief of general insurance & commercial business.

    Bixie is a platform that connects women who want to invest with the knowledge, network, and tools they need to start investing. The company uses UBX, an open finance platform that provides an extensive network of financial institutions and embedded solutions. 

    According to Bixie’s founder & CEO, Rosalia Gitau, “Bixie’s entire mission is to empower women to start managing and controlling their money and then to grow it. We want women at all socioeconomic levels to know that this is within their reach. What we love about this partnership with AXA is that they are providing microinsurance products that are so affordable and so accessible that it really is aligned with our mission.”

    AXA Philippines will also provide microinsurance to 500 Filipina small and medium enterprise (SME) owners selected through the Catholic Relief Services (CRS). This partnership is the culmination of a month-long, Philippine-based pilot project that AXA and Bixie did with Catholic Relief Services, a humanitarian agency in the United States, which invested in and insured 500 Filipina SME owners. These women were graduates of CRS’ savings and loan schemes and have already shown initiative in wanting to determine a better future for themselves.

    Get your AXA microinsurance via the Bixie app now (      

    You may also visit the AXA and Bixie website for more information at and respectively.

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