The Rural Bank of Sta. Rosa (Laguna), Inc. announces the change of its name to Salmon Bank (Rural Bank) Inc., effective 5 August 2025.
The name change comes with the authorization of the Bangko Sentral ng Pilipinas (BSP) and the approval of the Bank’s Amended Articles of Incorporation and Amended By-Laws by Securities and Exchange Commission. The BSP Circular Letter No. CL-2025-039 dated 11 September 2025 can be accessed here.
Originally founded in 1963, the Bank has supported families and local communities for more than six decades, helping them save, invest, and build better lives.
The new name reflects the Bank’s rapid transformation into a technology-centric bank following the acquisition of control by Salmon Group Ltd, a prominent global financial technology company. Salmon Group Ltd counts among its shareholders the International Finance Corporation and the sovereign wealth fund of Abu Dhabi and is on a mission to unlock access to AI-powered financial solutions — including credit, payments and savings – to millions of customers across Southeast Asia underserved by the legacy banking industry.
Along with the thorough technology update, Salmon Bank (Rural Bank) has also undergone a transition to a cutting-edge cloud-native core banking system, enhanced the depth of its executive team, and put in place robust corporate governance and risk control systems.
“Rebranding as Salmon Bank (Rural Bank) is an important step in our journey,” said Raffy Montemayor, co-founder of Salmon and chairman of Salmon Bank (Rural Bank). “Our new name reflects our mission to make financial services more accessible, innovative, and customer-focused for underserved and underbanked Filipinos. With accessible digital services, new products designed around customer needs, and a commitment to care, we’re ready to keep serving our customers in bigger and better ways.”
Customers will see the new identity rolled out across physical branches, the Salmon app, and all digital channels in the coming weeks.