Sun Life makes financial literacy fun with a virtual “Escape to the Future”

    LifestyleMoneySun Life makes financial literacy fun with a virtual "Escape to the...

    Sun Life introduces another innovation with Escape to the Future, the first-ever financial literacy-themed virtual escape room in the insurance industry.

    Imagine yourself waking up 20 years into the future to find yourself struggling financially because of the poor decisions you made in the past. What if you had the power to go back in time and undo them?

    This is the scenario presented in Escape to the Future. It prompts players to discover clues and solve puzzles while highlighting the need for proper financial planning and the importance of having a financial advisor in ensuring a brighter tomorrow.

    “After more than a year of lockdowns, people are longing to connect with one another, but the need to keep distance remains for health reasons. With Escape to the Future, they can safely spend time with friends and loved ones, have fun, and learn more about the importance of financial planning for their future,” Sun Life chief marketing and client experience officer Gilbert Simpao said.

    Apart from appealing to clients, Escape to the Future will also serve as a novel and meaningful tool for Sun Life advisors as they educate their clients about financial literacy. “These extraordinary times call for out-of-the-box thinking, and Sun Life is ready to step up to that challenge,” Simpao said.

    Sun Life’s Escape to the Future will run from July 22 to December 31, 2021, and can be accessed by visiting This unique financial literacy virtual escape room was made in collaboration with Shoor, a platform that specializes in expertly-curated online experiences.

    To know more about Sun Life and how to achieve a brighter future, follow @SunLifePH on Facebook, Twitter, and Instagram, and visit

    Sun Life is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda. For more information, please visit 

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