Lifestyle

DECIPHER: Between the Lines, Beneath the Minds

DECIPHER: Between the Lines, Beneath the Minds is an event by PUP Junior Marketing Executives that ventures beyond conventional advertising and into the hidden architecture of influence. Through the lenses of marketing, psychology, neuroscience, and consumer behavior, we investigate how brands engineer signals that operate beneath immediate awareness: sensory cues, emotional triggers, embedded associations, and subconscious mechanisms that guide human decision-making.

Navigating new beginnings: AdUventure 2026 sets sail for incoming Adamson SHS students

More than a welcoming event, AdUventure: From Harbors to Horizons serves as a reminder that every student's journey has its own pace, yet the sail continues. As they take their first steps into their new home at Adamson University, the incoming senior high school students will get to build their own future, choose their own path, experience new opportunities, and navigate through their challenges ahead.

LazadaForGood mobilizes support for Mindanao earthquake relief

Anyone can support earthquake-affected communities in Mindanao by visiting the Lazada app and accessing the LazadaForGood page. Through a quick and secure donation process, users can contribute directly to trusted partner organizations delivering urgent relief and recovery assistance on the ground.

Pag-IBIG Fund offers payment moratorium, Housing Loan Insurance following Mindanao earthquake

Pag-IBIG Fund is offering a one-month payment moratorium and reminding borrowers of their Housing Loan insurance coverage to help members recover from the devastation caused by the recent magnitude 7.8 earthquake in Mindanao.

AI-ready workforce: As entry level jobs shrink, are Filipino students ready?

The impact of AI is already being felt among college students who may face a very different employment landscape by the time they graduate. MMDC is preparing its students to be part of an AI-ready workforce that can navigate opportunities in high-growth industries.

HP IDEA expands in Pasig to support digital learning and innovation in schools

HP Philippines officially launched the second cohort of the HP Innovation and Digital Education Academy (HP IDEA) in partnership with Pasig City and the Department of Education (DepEd), continuing its commitment to supporting educators through digital innovation, collaboration, and future-ready learning practices.

Vision Express Frame Festival offers discounts on designer eyewear

Vision Express is ending the Spring/Summer 2026 season on a high note with the return of its annual Frame Festival, offering shoppers discounts of up to 70% on designer...

Convert your Maya credit card purchases into mini payments

By spreading eligible purchases into manageable monthly payments, Mini Payments helps cardholders align spending with their budgets and cash flow while providing additional flexibility when larger expenses arise.

Carlos Yulo, Ernie Gawilan lead Philippine presence in Toyota Athlete Program 

Toyota Motor Asia (TMA) has announced its refreshed lineup of seven Global Team Toyota Athletes (GTTAs) representing six countries across Southeast Asia on the road to the Aichi-Nagoya 2026...