niko and … brings a burst of anime energy to Manila with the launch of its limited edition Evangelion collection at SM Mall of Asia. EVA fans, collectors, and fashion lovers get first access to exclusive pieces created for the 30th anniversary of Neon Genesis Evangelion. The drop blends style, nostalgia, and Japanese creativity. It also marks the global celebration of the anime’s milestone and strengthens the growing presence of niko and … and ADASTRIA in the Philippine market.
The Evangelion collaboration is the latest example of this creativity. The collection reinterprets key elements of the series through clean silhouettes, subtle graphics, and styles for daily wear, allowing fans and new audiences to experience the world of Evangelion in a fresh, accessible way.
CThis identity produces unique offerings that go beyond traditional retail, while its editorial and flexible approach ensures every project is rich in storytelling, functionality, and immersive consumer experiences.
Grounded in its Japanese heritage, the brand showcases meticulous craftsmanship and thoughtful design across apparel, accessories, room items, and collaborative lines, bringing the best of modern Japanese lifestyle into everyday customers. The brand’s Japanese origin remains central to how it designs and produces each collection. Its pieces reflect Japanese craftsmanship, attention to detail, and an ability to translate cultural ideas into modern lifestyle items. This gives customers access to the latest trends from Japan through apparel, accessories, room items, and collaborative lines that blend creativity with everyday function.
A Collaboration That Signals Bigger Plans for the Philippines
niko and … is currently located at SM Mall of Asia, but the brand has expressed clear interest in opening more stores in the Philippines. The management team aims to bring the brand closer to more consumers and believes Filipino shoppers respond strongly to design, quality, and cultural expression. The Evangelion launch signals the beginning of a broader Philippines strategy built on expansion and creative experiences.
This direction is guided by ADASTRIA, one of Japan’s largest fashion houses with a long history of cultivating lifestyle brands. Its multi-brand strategy has built many household names in Japan and is shaped by a strong understanding of culture, design, and consumer behavior. The group views the Philippines as a promising market and is exploring the introduction of more brands to the country to create long-term relevance in the region.
“Filipino consumers value design, story, and creativity,” says Daisuke Fujii, CEO of Adastria. “We see strong interest in Japanese culture and the ideas behind it. This collaboration is our way of celebrating Evangelion’s legacy while showing what we hope to build here. We want to grow with the market and bring more of our brands and experiences to the Philippines.”
The collaboration arrives as pop culture and lifestyle trends continue to shape personal style in the country. Anime, fashion, and design influence how Filipinos express themselves online and offline. niko and … supports this movement by offering Japanese design, creative partnerships, and lifestyle experiences shaped by culture.