Tech and play take center stage as mobile services provider Smart Communications, Inc. (Smart) supercharges the SM Tech Fair 2025, happening at The Block Atrium of SM North EDSA from August 1 to 17, 2025.
As part of the Northern Playcon series, the event brings together gamers, tech enthusiasts, and mallgoers for a showcase packed with interactive booths, thrilling showmatches, and live watch parties. With Smart’s strong and reliable 4G and 5G networks, attendees can enjoy smooth mobile gaming, uninterrupted streaming, and the ability to stay productive even while on the move.
“Smart is thrilled to be part of SM Tech Fair 2025. This is more than just a showcase of the latest gadgets, it’s a celebration of how technology connects and empowers Filipinos,” said Christian So, AVP at Smart. “With our fast and reliable mobile network, we’re enabling everyone to enjoy their favorite games, stream content, and stay productive while on-the-go.”
Visitors can also drop by the Smart booth to explore exclusive deals, promos, and offers—perfect for those looking to upgrade their digital lifestyle.
The event is a joint effort with SM Cyberzone, which continues to lead the way in creating immersive tech experiences in malls. Whether they’re casual gamers, hardcore techies, or simply curious about the latest gadgets, SM Tech Fair 2025 is an event that tech-savvy Filipinos won’t want to miss.
“The SM Tech Fair 2025 and the Northern Playcon are our way of turning SM North EDSA into a playground for innovation,” said Joaquin L. San Agustin, executive vice-president for marketing of SM Supermalls. “With Smart on board, we’re able to deliver a connected, exciting, and truly next-level experience for all.”
The partnership with SM Cyberzone for the SM Tech Fair 2025 and Northern Playcon is part of Smart’s broader commitment to level up the customer experience by supporting platforms that celebrate Filipino creativity, passion for technology, connectivity, and innovation.