Smart Communications is strengthening its partnership with SM Supermalls through Tech & Play Month 2026, a nationwide campaign built around gaming, technology, creator culture, and community experiences.
The campaign brings together gamers, creators, collectors, and technology enthusiasts through events and activities designed to encourage discovery, creativity, and digital engagement.
Gaming, cosplay, and creator activities
Among the featured attractions is SM Geek Fest, which brings together cosplay, collectibles, trading card games, merchandise, and fan communities.
SM Super Play Con, meanwhile, focuses on gaming with esports tournaments, gaming demonstrations, creator engagements, and technology exhibits. The wider campaign also includes gadget discovery zones, creator-focused activities, and technology showcases to bring new products and experiences closer to consumers.
“Smart and SM Supermalls share a common vision of creating meaningful experiences that connect people through technology, innovation, and community,” said Christian So, assistant vice president and head of Modern Trade Key Accounts at Smart. “Our continued support for SM Tech & Play Month underscores our commitment to empowering Filipinos to pursue their passions and enjoy enriching digital experiences.”
Connectivity supports digital experiences
Smart is supporting the campaign through its 4G LTE and 5G network, which the company positions for activities such as mobile gaming, streaming, and video.
The partnership also focuses on audiences such as Gen Z and millennials, who are increasingly drawn to experiential and community-centered activities built around shared interests in gaming, technology, and digital culture.
Through Tech & Play Month 2026, Smart and SM Supermalls are continuing their collaboration around events that combine technology with entertainment, creator participation, and fan communities.
In Summary
Smart Communications is supporting SM Supermalls’ Tech & Play Month 2026, a nationwide campaign featuring gaming, esports, cosplay, collectibles, creator activities, gadget discovery zones, and technology showcases. Smart is also positioning its 4G LTE and 5G network as the connectivity layer supporting gaming, streaming, and other digital experiences throughout the campaign.