Ford Philippines is gearing up for a transformative 2025, marking a major milestone in its journey toward electrification. The company is set to introduce a suite of electrified vehicles, leveraging Ford Motor Company’s global expertise to cater to the country’s growing demand for sustainable mobility. Ford’s commitment to this transition is further strengthened by its global push for EV adoption, integrating state-of-the-art battery technology and advanced powertrains to enhance vehicle efficiency and performance.
Beyond expanding its vehicle portfolio, Ford Philippines is also revolutionizing the customer experience. The upcoming Ford Signature 2025 dealership design will deliver a more immersive, personalized, and engaging retail journey. These new dealership formats will incorporate interactive digital displays, virtual vehicle customization options, and enhanced lounge areas for customers. In addition, a new state-of-the-art Ford learning facility will enhance the technical expertise of Ford technicians, with dedicated spaces for Electric Vehicle (EV) training programs and comprehensive dealer training initiatives.
“2025 is going to be a big year for Ford Philippines as we finally bring our suite of electrified products to the market, complemented by a new retail experience in our Ford dealerships and better-skilled technical and dealer personnel — all significant elements in delivering a better Ford ownership experience,” said Pedro Simoes, managing director of Ford Philippines.
A Legacy of Success: 2024 in Review
Ford Philippines closed 2024 on a high note, with total sales reaching 27,997 units. Leading the charge was the Ranger, which dominated the pickup segment with 13,812 units sold—an impressive 4% growth compared to the previous year despite fierce competition in the market. The Territory also contributed significantly to the company’s strong retail performance, cementing its position as one of the top-selling SUVs in the country.
The year also saw the launch of three iconic models that captured the imagination of Filipino car enthusiasts:
- All-New Mustang: The 7th generation of this legendary sports car debuted with two variants—the 5.0L GT Premium Fastback (PHP3,999,000) and the 2.3L EcoBoost Premium Fastback (PHP3,499,000). Both feature the MagneRide® Damping System, enhancing performance on the road and track. The new Mustang also boasts an immersive digital cockpit with a 13.2-inch touchscreen and customizable drive modes for a refined driving experience.
- All-New Bronco: Entering the Philippine market with rugged off-road capability, the Bronco Outer Banks variant with Sasquatch Package (PHP4,998,000) offers G.O.A.T. (Goes Over Any Terrain) Modes™, BILSTEIN™ shocks, and beadlock-capable wheels. It also includes a modular roof system and a high-performance off-road stability suspension (HOSS) for an unparalleled adventure-ready SUV.
- New Ranger Raptor 3.0L V6: Built for off-road enthusiasts, the 3.0L twin-turbo EcoBoost engine delivers 397PS and 583Nm of torque, coupled with a Baja-mode anti-lag system. The Ranger Raptor also features FOX™ Live Valve shock absorbers, an advanced Terrain Management System, and underbody protection to tackle extreme off-road conditions.
Elevating the Ford Ownership Experience
Beyond vehicle launches, the company also enhanced customer satisfaction through innovative service initiatives:
- Peace of Mind Package: Free inspection within two months or 2,000 km, plus complimentary labor on the first and second scheduled maintenance services for vehicles purchased in 2024.
- Territory Assure+ Program: Exclusive benefits for Territory owners, including Express Service, Pick-up and Delivery, and improved customer support. These initiatives ensure a worry-free and convenient ownership experience for both first-time and returning Ford customers.
New Leadership, New Vision
Guiding the company into this electrified future is Pedro Simoes, who took the helm as managing director on December 1, 2024. With extensive experience in automotive marketing, brand strategy, and dealer operations across the Middle East, Africa, and Asia Pacific, Simoes is poised to steer the company into a dynamic new era. His leadership will be instrumental in driving the company’s strategic plans, ensuring that customers receive industry-leading products and services tailored to their evolving needs.
With its sights set on 2025, Ford Philippines is charging ahead with an electrified vision, bringing cutting-edge mobility solutions, enhanced customer experiences, and continued success to Filipino drivers.