Building on the success of the 2018 edition of the Isuzu Fuel Economy Challenge that saw six mu-X and D-MAX owners emerge victorious after intense competition among thousands of hopefuls from Isuzu dealers across the country, Isuzu Philippines Corporation (IPC) resumes the Fuel Eco Challenge series this 2019.
Center stage for this year’s competition are Isuzu car clubs. The first leg of the Car Clubs Edition took place last August 3, with 12 participating members of the mu-X Owners of the Philippines (mu-x OP) competing to gain the most mileage from the Isuzu mu-X RZ4E and D-MAX RZ4E in a 4.2-kilometer course around the IPC headquarters.
The 12 competitors were joined by four participants from the local motoring media. The champion for each model earned a PHP 7,500 Shell fuel voucher and Isuzu trolley bag, while the rest got PHP 1,000 worth of Shell fuel vouchers plus Isuzu premium items.
IPC vice president for sales Yasuhiko Oyama reiterated the significance of holding a fun competition of this nature. “IPC has always valued, and strove for, not just power and reliability in all its vehicles, but also fuel efficiency. Our RZ4E Blue Power engine exemplifies our effort to produce the most fuel-efficient diesel engine, capable of producing more power for less fuel. But fuel efficiency can only be achieved if the driver practices the best habits of fuel-efficient driving. We also aim to educate drivers about practices that could decrease their fuel consumption and to have a same and efficient driving,“ he said.
“The 2019 Isuzu Fuel Eco Challenge Car Club Edition attempts to bring together the best drivers and the best engine, and the spirit of camaraderie that exists in every thriving car club makes the exchange of sound knowledge and driving skills from one owner to the other that much faster and more effective. Your members’ achievements would also serve as an inspiration and motivation for the motoring public in general. It is a very timely reminder that, despite the prevailing volatility of fuel prices in the market, fuel efficient drivers can still have control over their fuel expenses.” Mr. Oyama added.
With Shell as its official fuel partner, the 2019 Isuzu Fuel Eco Challenge Car Club Edition is IPC’s way of promoting and advocating fuel-efficient driving among existing Isuzu vehicle owners and eventual Isuzu vehicle buyers, as well as highlighting the unparalleled efficiency, power, ride comfort, and durability of the new Isuzu mu-X RZ4E SUV and the D-MAX RZ4E pick-up—both powered by Isuzu’s latest innovation in diesel engine with Blue Power technology.
The second and third legs of the 2019 Isuzu Fuel Eco Challenge Car Club Edition were held on August 10 with Team Isuzu Pilipinas and on August 17 with Team Isuzu Car Enthusiasts, respectively.
To know more about the Isuzu mu-X and D-MAX powered by the RZ4E Blue Power engine, log on to www.isuzuphil.com.