Isuzu Philippines Corporation (IPC) introduced the new 2024 Isuzu D-MAX to the Mindanao market through an exciting mall display and 4×4 Action Playground activity. This highly anticipated event took place on July 26-28 at SM Lanang Davao, offering the public a first-hand experience with the latest D-MAX models.
Led by IPC executive vice president Shojiro Sakoda, Isuzu’s nationwide push to bring its products closer to customers continues. The company showcases various D-MAX variants and offers an interactive experience that highlights the vehicle’s advanced features.
“We are very happy with the warm reception of our customers for this new model. From Manila to Visayas, we have been receiving good feedback and appreciation for all the comfort, performance, and safety technologies we have developed for this new model. As one of our most important markets, we couldn’t miss bringing this tour to Davao City, as it suits their provincial roads and mountainous terrains,” said Sakoda.
The event kicked off on July 26 with a special performance by singer/DJ Sam Concepcion, who entertained the crowd with an evening of song and dance, setting an exciting tone for the vehicle display. Then Isuzu also invited its first three 2024 D-MAX customers for a formal turnover and acknowledgment on stage.
A key highlight of the three-day event was the Isuzu 4×4 Action Playground, designed to showcase the enhanced off-road and safety features of the D-MAX. The thrilling test course includes the intimidating 4×4 hydraulic ramp, articulated ramps, side cambers, and a forward collision wall, providing attendees with a hands-on experience of the D-MAX’s new and improved capabilities.
In addition to the interactive display, Isuzu offered special discounts and promotions for event attendees. Customers who test drive during the 3-day event can receive up to PHP10,000 in additional cash discounts or up to PHP15,000 worth of fuel or parts coupons when purchasing the new Isuzu D-MAX within a specified period after the event.
The new 2024 Isuzu D-MAX features a new Differential Lock system and Rough Terrain mode, making it more capable of traversing any terrain. Enhanced safety features include a 360-degree Around View Monitor and Digital Video Recorder, significantly improving driver and passenger safety. With the recent launch of the new D-MAX, Isuzu is proving that it is now more than just durable; the company has evolved to meet the needs of more discerning and tech-savvy buyers.
For more information about the new 2024 Isuzu D-MAX, its features, latest news, and promotions, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.