Yamaha Motor Philippines has officially launched its boldest and most innovative campaign yet, featuring the Yamaha Mio Gravis as the sensible choice for mature and responsible riders. With emphasis on making safer and smarter decisions, the campaign aims to lead the way for the motorcycle riding community to steer away from reckless habits and toward a culture of mindfulness and responsibility on the road.
Making smart decisions on the road
The launch kicked off with a unique and engaging activity: Ridecast by Yamaha, which safely blended the elements of a podcast and a motorcycle ride. Hosted by Mikee Reyes and Kiko Matos, the pair took the road aboard their Mio Gravis, making their way to SM Megamall. Along the way, they dig into various motorcycle-related incidents, emphasizing the importance of safe riding, and discussing everything from traffic etiquette to making smart decisions on the road. The talk further shifts the focus on Mio Gravis, a motorcycle that embodies responsible and sensible riding culture with its smart functions that enable you to take control of the road in a smarter, safer way.
Transforming riding habits into something positive
As Mikee and Kiko reached SM Megamall, the event took a fun and unexpected turn. Instead of a typical finish line, the duo was greeted by a massive, custom-built oven. The eye-catching setup for a live cooking show was led by culinary sensation Ninong Ry. It was a playful and pointed nod to the country’s notorious kamote label.
Kamote is used to refer to reckless, undisciplined motorists that disregard safety and proper road etiquette. Through the cooking show, Ninong Ry expertly showed how kamote can be elevated from its derogatory association to a delicious dish, symbolizing the campaign’s goal to reshape the perceptions of riders and encourage safer, smarter choices on the road.
A sensible revolution for riders
As the event concluded, the riders and audience were reminded that the choices they make on the road can change the culture for the better. The presence of Mio Gravis offers an ideal combination of practicality and confidence on the road with its innovative features designed to support the needs of responsible, mature riders who want to ride with a purpose. Furthermore, it is a call to action for all riders to leave their reckless habits behind and make sensible choices on the road with Mio Gravis.
As Mio Gravis sets the standard for smart mobility, Yamaha continues to be a leader in the movement for safer, more responsible riding practices in the country.
Stay updated by following the Yamaha socials:
LIFESTYLE: https://www.facebook.com/yamahaphilippines
RACING: https://www.facebook.com/yamaharacingph
YCLUB: https://www.facebook.com/yclubphilippines
INSTAGRAM: https://www.instagram.com/yamahaphilippines/
YOUTUBE: https://www.youtube.com/yamahaph
TIKTOK: https://www.tiktok.com/yamahaph
TWITTER: https://x.com/yamaha_ph