Yamaha Motor Philippines continuously empowers Filipino athletes through its partnership with the University Athletic Association of the Philippines (UAAP) Season 87. Over the years, YMPH has been evident in showing its support for UAAP as it illuminates the sports excellence of Filipino youth. This year’s partnership highlights the newest Mio Gear campaign: PLAY YOUR TOUGH. It carries a strong message to overcome your challenge by boosting the toughness spirit in whichever setting you want to play: urban, outdoor, or sports.
The Mio Gear is designed to traverse the rugged concrete city, allowing you to overcome daily struggles; it was built to be functional, resilient, and expressive. Just as this motorcycle toughens up every rider, PLAY YOUR TOUGH aims to reach every UAAP athlete’s mindset. As they are challenged to play hard, be the MVP, and champion the season, this campaign will remind them to head on to the competition. The partnership between Yamaha Motor Philippines and UAAP constantly encourages the Filipino youth to be the best players they can be and play tough until the end.
Stay updated by following the Yamaha socials:
Website: https://www.yamaha-motor.com.ph/index.html
FB Lifestyle Page: https://www.facebook.com/ph.yamaha
FB Racing Page: https://www.facebook.com/yamaharacingph
FB Yamaha Club Page: https://www.facebook.com/yclubphilippines