The bond between Yamaha and Filipino riders has always been more than just about motorcycles—it’s about passion, loyalty, and a shared lifestyle. This year, Yamaha Motor Philippines celebrated the 15th anniversary of Yamaha Club (YClub) with the YClub Expo: Full Speed Forward, a massive gathering that brought thousands of riders together at Mayflower, Greenfield District in Mandaluyong.
Launched in 2010, YClub started as a small circle of enthusiasts. Today, it has grown into a nationwide community of over 17,000 members, symbolizing unity and pride in Yamaha ownership. The anniversary expo was a fitting tribute to that journey, filled with activities that celebrated both the machines and the people who ride them.
Engines of Celebration
Every rider received an Expo Mission Card, their passport to six challenges spread across the venue. Completing all earned them an exclusive YClub gift and a raffle entry for the grand prize: an all-expense-paid MotoGP experience in Malaysia.
The event also highlighted Yamaha’s digital future through the My Yamaha Motor – REV PH app, featuring a dedicated booth where riders could check in and earn points. Brand partners and YZone booths turned the expo into a bustling rider’s marketplace, offering exclusive deals and promotions that rewarded loyalty.
Adding color and creativity, accredited riding groups showcased their tents at the Club Play-Offs, where booth design reflected each group’s culture and legacy. Meanwhile, the Moto-Concept Spotlight displayed customized Yamaha motorcycles—rolling art pieces that proved Yamaha ownership is as much about expression as it is about performance.
Stories that Inspire
Beyond the roar of engines, the YClub Podcast gave a thoughtful pause to the celebration. Club presidents and officers shared their leadership experiences, challenges, and lessons learned, providing inspiration and guidance for the next generation of riders. It was a reminder that YClub is more than just riding together—it’s about building communities and mentoring future leaders.
Full Speed Forward
The YClub Expo isn’t stopping in Luzon. Yamaha is taking the celebration nationwide with:
- October 4 – Visayas Leg
- October 12 – Mindanao Leg
Each leg promises the same energy and fellowship, proving once again that Yamaha’s vision goes beyond mobility. Through YClub, Yamaha empowers Filipino riders to live a lifestyle that is uniquely their own—Full Speed Forward.
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