Nissan Philippines, Inc. (NPI), the sole national sales company of Nissan in the Philippines, recently unveiled a new global retail visual identity, with the opening of the new Nissan Sucat dealership.
“This new visual identity is intended to become more inviting to our customers and at the same time showcase Nissan cars at its most attractive and exciting way,” Ramesh Narasimhan, NPI President and Managing Director said. “It also gives our dealers a fresh, new look that projects a reinvigorated, stronger Nissan. A Nissan that promises one to rediscover excitement, whether being behind the wheel, or as a passenger in any of our refreshed fleet of vehicles.”
The Nissan Retail Environment Design Initiative or NREDI 2.1 is a global retail visual design rolled out by Nissan Motors Co. Ltd., to its global network, unifying different markets under one visual identity. Its philosophy is centered on enhancing Nissan customer experience through premium comfort and innovative services.
Nissan Sucat, under the management of Tetra Sales and Services Inc. (TSSI), considers this as a significant milestone for Nissan and for their company. “With the implementation of the NREDI 2.1 for the first time under our group, we at TSSI are proud to continue upholding the driving spirit of innovation and excitement that is inherent in the Nissan DNA,” said Felix Limcaoco III, TSSI President. “We are also proud to say that, as the largest dealer group, we are committed to help boost a stronger consumer trust and confidence for the Nissan brand.”
Designed to enhance the customer’s journey and buying experience, the new showroom is now twice the size of a normal dealership with a total area of 781 square meters. The Nissan design initiative revolves around five key components: 1) the
iconic red Nissan tablet at the showroom entry and pylon; 2) an exciting red “Nissan Drive” that is an intuitive guide for clients navigating through the Nissan brand experience; 3) a variety of consultation areas; 4) a premium shared lounge equipped with a bar; and 5) an exclusive delivery area where clients can feel special upon receiving their brand-new vehicle for the first time.
These are some of the elements that are seen to work together to provide customers with an optimized customer-centric experience that seamlessly blends all touch points of the buying event with an integrated approach to selling tools and customer experience.
The openness, customer-comfort and transparency integral to the NREDI 2.1 design concept offers Nissan customers a first-class experience, be it in purchasing or servicing a vehicle. In keeping with the continuing evolution of the Nissan brand of providing the best customer-centric automotive experience, customers can expect more of the NREDI 2.1 to be rolled out soon to other Nissan dealerships in the immediate future.