MPT South kicks off ‘Drayberks Alerto Kada Kilometro’ campaign

    MobilityTravelMPT South kicks off ‘Drayberks Alerto Kada Kilometro’ campaign

    As part of its commitment to safety, Metro Pacific Tollways South (MPT South), a subsidiary of Metro Pacific Tollways Corporation (MPTC), launched its ‘Drayberks Alerto Kada Kilometro’ road safety campaign in support of National Road Safety Month.

    On Wednesday, May 15, MPT South kicked off Alerto Kada Kilometro at the TasTrans Corporation in Las Pinas, Metro Manila, with the participation of more than 50 bus drivers who regularly traverse the Manila-Cavite Expressway (CAVITEX). Government partners, including the Toll Regulatory Board (TRB) and the Metropolitan Manila Development Authority (MMDA), were also present.

    This year, the Alerto Kada Kilometro campaign promotes driver alertness and focus, emphasizing their critical role in safe driving. MPT South introduced a challenging buzz-wire game that is designed to test participants’ alertness. In the buzz-wire game, triggering the buzzer with one mistake mirrors driving; a momentary lapse in focus can lead to accidents or violations on the road.

    Aside from exciting games, the Alerto Kada Kilometro event also served as a wellness day for the drivers. Participants not only enjoyed different wellness activities but also provided them with valuable insights into road safety. Wellness booths, including eye check-ups and basic health check-ups, were set up in collaboration with Medical Center Imus.

    Additionally, in partnership with Cavite State University (CVSU), drivers were refreshed on BLOWBAGETS, a vehicle maintenance checklist before hitting the road.

    “Staying alert means always keeping your eyes peeled, being watchful for any potential dangers, and responding quickly to any shifts in traffic situations,” emphasized Raoul Ignacio, President and General Manager of MPT South. 

    “This marks just the kick-off event of Alerto Kada Kilometro campaign which will run throughout the year. At MPT South, we are not just in the business of toll roads but also committed to ensuring the safety and well-being of all motorists who travel on CAVITEX and CALAX. Through initiatives like Alerto Kada Kilometro, we aim to instill a culture of vigilance and responsibility among drivers that promotes safer roads for everyone,” Ignacio added. 

    “On behalf of our Executive Director Atty. Alvin A. Carullo and the whole Toll Regulatory Board (TRB) family, we express our support and appreciation to all organizers and participants of this momentous event. As we go towards our Road Safety endeavor, in line with the United Nations Sustainable Development Code, Presidential Proclamation No.115-A, May was dedicated as the Road Safety Month. TRB, Toll Regulatory Board, as the regulator of all toll roads, in cooperation with the toll concessionaires and operators, expresses our objective to maintain a safe, reliable, and convenient toll facility, in the implementation of rules and regulations of all expressway under our jurisdiction,” said Rechillo S. Baladjay, technical staff of Regulation Division, TRB.

    “Binabati ko po ang mga organisasyon sa likod ng programang ito sapagkat napakaganda po ng adbokasiya na ito. Alam naman po natin kung ano ang impact ng road crashes. It may cause injury or death, impact on financial, as well as psychological, and even permanent disability. And higit sa lahat po (ito) ay number one cause ng traffic congestion sa kalye. Sana marami pang organisasyon at grupo ang magsagawa ng ganitong klaseng adbokasiya,” said Usec. Procopio G. Lipana, general manager of the Metropolitan Manila Development Authority (MMDA).

    “We envisioned this partnership to be helpful as our goal is to promote safe driving practices and reduce the number of accidents on the roads. Our partnership will focus on several key areas, including education and awareness that will refresh our drivers with regards to safe driving habits. In addition, we will work closely with law enforcement agencies to strictly enforce traffic laws and regulations. We believe that by working together, we can create a safer driving environment for everyone,” said John Benedict Santiaguel, general manager of Tas Trans Corp. 

    The Alerto Kada Kilometro road safety campaign aligns with MPTC’s broader ‘Mission: Road Safety’ initiative, which includes conducting road safety seminars and digital information campaigns. These efforts aim to educate both the general public and motorists, ensuring their safety while traveling along MPTC expressways across Luzon and Visayas, including CAVITEX, C5 Link, CALAX, NLEX, NLEX Connector Road, SCTEX, and CCLEX in Cebu.

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