With Google’s AI-powered search results rapidly reshaping how people discover information online, Truelogic, a leading digital marketing consultancy in the Philippines, has launched a new service designed to help brands stay visible and competitive. As AI-generated answers—called AI Overviews —take up more space in search results, businesses that rely on web traffic must quickly adapt or risk being left behind.
Truelogic’s latest study, “Navigating Google’s AI-Enhanced Search,” reveals that AI-generated answers — known as AI Overviews— are now appearing in more Google Search results than ever before. From 6.5% of Google searches in January 2025, they’ve grown to 13% by March. Some platforms even report that 8 out of 10 informational searches now include an AI answer.
“If you’re a bank, a school, a retailer, or a real estate brand, and your customers search online before making decisions, this shift in Google’s search can directly impact your visibility and leads,” said Bernard San Juan III, managing partner at Truelogic. “AI-generated answers are changing how people search and what they click. To stay competitive, your brand needs to show up in those answers.”
Truelogic’s research analyzed leading Philippine brand websites and uncovered key factors that increase the chances of being featured in AI answers:
- Trusted and well-known websites have an edge.
- Clear, detailed content performs better than short pages.
- Fast, mobile-friendly websites rank higher.
- Being mentioned by trusted sources helps more than just having many backlinks.
- Keyword rankings and page count aren’t as influential as they used to be.
“Forget old SEO hacks,” said Timothy Uichico, Truelogic’s head of search and analytics. “Google’s AI rewards quality. Brands need to be fast, helpful, and trustworthy— that’s what our new service is built to deliver.”
New AI Search Optimization Service
Truelogic’s new offering helps brands adjust to the AI search era through:
- AI Visibility Check: Find out how often a brand appears in AI answers.
- Content Upgrade: Enhance key pages to be more readable, credible, and AI-ready.
- Speed Boost: Improve site speed and mobile performance to meet AI ranking standards.
- Authority Building: Earn trusted mentions to raise your brand’s credibility.
Learn more about the research and new ranking factors at: https://www.truelogic.com.ph/blog/ai-in-search/