“At Canon, we take pride in being an all-in-one solution provider, catering to the different needs of our customers. We are driven to continuously create and innovate, and at times like this, we pivot to adjust when customer needs change. It is our commitment to innovation that allows us to continuously delight people with products and services that fit their business or lifestyle,” said Kazuhiro Ozawa, Canon Marketing (Philippines), Inc. president & CEO.
1. Expanding creativity and staying connected with high quality video
In this digital normal, livestreaming, virtual meetings, classes, and even social occasions like e-weddings, have become essential in everyday life. With the entire world streaming, it is important to have high-quality videos that allow people to stay connected and creative. Among the Canon solutions developed is the EOS Webcam Utility, a free and easy-to-use feature on Canon cameras that turns your camera into a webcam. Take beautifully crisp, in-focus videos while on calls, or opt to defocus a distracting background with natural and bandwidth-friendly bokeh.
You can use the EOS Webcam Utility with the full-frame Canon EOS RP. The EOS R system, Canon’s celebrated range of mirrorless cameras, is built for creators who demand the power and performance of a full-frame sensor with the ergonomics of a mirrorless camera. With Canon EOS RP, get a better broadcast experience for your virtual audiences with 4K 30p video resolution, a fun, vari-angle screen, and the reliable EV-5 focus feature that keeps the subject crisp without the need for external light.
Aside from EOS RP, Canon’s PowerShot G7X Mark III is a favorite among many vloggers. The top-of-the-line compact camera captures 4K video without crop, at an improved ISO sensitivity range of 125 – 12,800, and can continuously shoot up to 30 frames per second during RAW Burst Mode. Designed for today’s digital nomads, the camera supports a direct, wireless, and mobile-first experience for your audience, vertical content sharing to popular social media sites like Instagram, Tiktok, and Facebook, as well as livestreaming to YouTube.
2. An optimized Business Solution for the new normal
Beyond consumer products, Canon solutions also offer innovations that make business as simple as possible. With Therefore™, business owners and their employees don’t need to manually rummage through physical files because the solution serves as an organized, centralized data bank with highly customizable security access options. Companies large and small can now smartly store any kind of file, such as income statements, receipts, employee files, or even photos, in Therefore™ and conveniently find it in a few clicks from anywhere in the world, even their own living room.
3. Lifestyle solution for fun, entertainment, and work
Movies and presentations can now be viewed with utmost flexibility with Canon’s pocket projector. The compact and lightweight MP250 lasts up to 2 hours of operation, and projects up to 93″ wide at up to 250 lumens brightness.
The MP250 is ready to work with any laptop thanks to its embedded media and document viewer and HDMI and USB ports. For those who can’t be bothered with a laptop, the mini projector can also support wireless content sharing from Android OS devices or direct playback from a USB flash drive.
Whether for work or play, everyone can now enjoy a wide range of options from Canon, each one designed to fit today’s demanding digital needs. From cameras and projectors that will elevate your next digital project to innovative software that will simplify your ways of working, Canon has a solution for you.
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