Home Technology Cameras Fujifilm Introduces James Reid as New Brand Endorser; Launches X-A3, X- T2,...

Fujifilm Introduces James Reid as New Brand Endorser; Launches X-A3, X- T2, and instax Share SP-2

James Reid was recently unveiled as Fujifilm’s newest brand ambassador. The actor, singer, and photography enthusiast now joins the ranks of Bea Alonzo and over 50 of the country’s top social media influencers, lifestyle, bloggers, and celebrities who turn to Fujifilm for images that supplement their need for high quality content.

“We are very excited and optimistic to embark on this partnership with James,” said Takuya Maeda, Fujifilm Philippines’ division head for electronic imaging and photo imaging. “He embodies what the FUJIFILM brand is about-young, current and innovative.”


Reid took a liking in photography during the production of his hit TV series On The Wings of Love. While not in the limelight, he keeps his fans updated by generously putting out awe-inspiring and well-defined photographs on his social media accounts. During his travels, James Reid brings with him his trusty Fujifilm camera.

Alongside the introduction of James Reid as Fujifilm’s newest endorser, the company also revealed three new products which Reid will actively endorse. Among Fujifilm’s newest innovations are the following:


  • X-A3 – designed to take “self portraits” with a compact and lightweight body. It joins the X Series of mirrorless cameras that offer outstanding image quality with the company’s proprietary color reproduction technology. To enable easy self-portraits, the X-A3 features an LCD screen that tilts 180 degrees, a 24.2 MP APS-C sensor with image processing engine, and XC16-50mmF3.5-5.6 OIS II lens.


  • X-T2 – combines the sensor and image-processing engine developed by Fujifilm, with an ultra-sharp range of FUJINON lenses for excellent image resolution. The X-T2’s design is modeled after the “central viewfinder style” of the X-T1. It comes with the optional grip which offers superior balance, especially when mounted with a telephoto lens. It features a large viewfinder with the magnification ratio of 0.77x and compact and lightweight camera body which is dust-resistant, water-resistant, and capable of operating at temperatures as low as -10°C.


  • instax Share SP-2 – prints photos faster and with a more improved image quality. It has new functions to meet users’ preferences and fit their lifestyle of taking and editing photos using smartphones. It also has a new exposure system that promises a higher image resolution. Works with Android, iOS, and Fujifilm mirrorless cameras.