The 17th Philippine SME Business Expo: Entrepreneur & Franchise Edition is now accepting exhibitor applications for its year-end business showcase happening on November 28–29, 2025, at the World Trade Center in Pasay City.
A limited-time Early Bird Promo offers savings of up to PHP20,000 for brands that confirm their participation on or before August 29, 2025. This special edition of the country’s flagship B2B expo brings together over 10,000 decision-makers, 120+ exhibitors, and 180+ franchise and business solution brands under one roof—just before the Christmas investment season.
Over 30% of the expo floor is dedicated to franchise brands, including food carts, restaurants, coffee shops, wellness clinics, fitness centers, and other ready-to-scale business models. The rest of the space is reserved for growth solutions in tech, logistics, finance, HR, marketing, e-commerce, and automation, giving entrepreneurs a powerful marketplace to start, scale, or streamline their operations.
“This PHILSME November edition is where we help entrepreneurs make smart year-end decisions that shape their business goals for 2026,” said PHILSME CEO and managing director Trixie Esguerra-Abrenilla. “We’re excited to bring back the Entrepreneur and Franchise Expo platform and combine it with PHILSME’s strong momentum to offer a dynamic environment for serious business growth.”
The event caters to startup founders, SME owners, aspiring franchisees, corporate buyers, and industry service providers. It features live demos, expert talks, and exclusive event-only promos, making it an ideal venue for brands to connect with high-value prospects ready to invest, upgrade, or expand.
Interested brands can book a booth or become sponsors for greater visibility across PHILSME’s on-ground and digital channels. Strategic sponsorships offer top-of-mind branding, lead generation, and PR mileage via PHILSME’s media and influencer networks.
The PHILSME Expo’s prime holiday timing ensures brands meet year-end buyers looking for the next big business move. Past editions have helped launch franchises such as Master Siomai, Anytime Fitness, and Potato Giant, to name just a few, proving PHILSME’s strong legacy of enabling business growth and innovation.
Exhibit to attract serious investors and decision-makers
Sponsor to lead the conversation on SME success
Visit to find your next business opportunity
To exhibit or sponsor, visit philsme.com/franchise-edition or contact: E-mail: [email protected] | Call: +63 916 642 7813 | Viber/WhatsApp: +63 968 569 8358