Salesforce showcased Agentforce, its digital labor platform designed to bring trusted, autonomous AI agents into the flow of work in the Philippines. The world’s #1 AI CRM is driving the national digital transformation agenda by helping businesses in the country accelerate AI adoption and deliver superior customer experiences.
Over the past 25 years, Salesforce’s journey has been one of continuous evolution and innovation, from pioneering cloud CRM to entering the era of agentic AI with Agentforce. With Agentforce integrated into the Salesforce ecosystem, businesses boost their productivity with trusted and autonomous AI and best-in-class apps for sales, service, marketing, commerce, and IT — all on one integrated platform.
“Our mission at Salesforce is, and has always been, to help organizations build better customer relationships through continuous innovation, and Agentforce is the latest step in that journey,” said Abraham Cuevas, regional vice president and country manager, Philippines, Salesforce. “When we combine customer-centricity and skills of the Philippines’ workforce with the transformative power of AI, the growth potential is immense.”
Unlocking the power of digital labor
Salesforce demonstrated how Agentforce, the agentic layer of the Salesforce platform for deploying autonomous AI agents across any business function, can create an opportunity for every business in the Philippines by unlocking new capacity and growth.
Agentforce includes a set of tools to create and customize agents, as well as a library of ready-to-use skills for any use case across sales, service, marketing, and commerce, Tableau, Slack, partners, and more.
“Agentforce will fundamentally rewrite the rules around how brands engage customers,” said Gavin Barfield, vice president and CTO, Solutions, ASEAN, Salesforce.
“With agentic AI, businesses have the potential of an unlimited workforce. It transforms not just the customer experience, but the entire approach to engagement, creating very personalized customer experiences at scale.”
Turning data into intelligent action
Access to enterprise, high-quality data is the backbone of any successful AI implementation. Salesforce, with its extensive history of helping companies create a unified view of the customer and activate customer data for business growth, is thus uniquely positioned to support Philippine businesses that are embracing AI.
At the heart of Agentforce is Data Cloud, which integrates a company’s data and metadata in one place, giving AI agents access to high-quality, up-to-date information. Complementing this is the Atlas Reasoning Engine, the brain of Agentforce, which enables AI agents to retrieve the right data, reason through it, and act autonomously. This combination enables Philippine enterprises to respond in real time, streamline operations, and deliver more intelligent, personalized customer and employee experiences.
Partnering the Philippines’ growth agenda
One of the fastest-growing markets for Salesforce within ASEAN, the Philippines is set to unlock a 2.8 trillion peso opportunity with widespread adoption of AI, according to Google’s 2024 Economic Impact Report.
Salesforce serves as a trusted digital advisor for Philippine businesses, supporting their digital transformation and helping them harness unified data from across CRM processes and company touchpoints to deliver seamless, differentiated experiences to customers. Some of the country’s most innovative companies, such as Bank of the Philippine Islands, PLDT, and Philippine Airlines, work with Salesforce to drive growth and deliver superior customer experiences.
“As the world moves into the era of agentic AI, where agents can act on our behalf, our customers expect AI to be responsible, safe, accurate, and trustworthy. At Salesforce, trust is our number one priority. Every decision we make is grounded in that commitment. That’s why Agentforce is built with proper guardrails in place to ensure reliable and accurate outcomes for our customers,” added Gavin Barfield.