Rather than focusing on a single hero product, Samsung used CES 2026 to articulate AI as a company-wide philosophy, connecting research and development, product design, and user experience across its vast ecosystem. Unveiled at The First Look, Samsung’s “Your Companion to AI Living” concept framed AI not as a standalone feature or future promise, but as a continuous presence woven across screens, appliances, health, and services.
The result was a vision of technology that works quietly in the background, anticipating needs, reducing friction, and creating more meaningful moments throughout the day.
Entertainment Reimagined as an Intelligent Companion
Samsung’s display innovations formed a major pillar of its CES 2026 showcase. Drawing on two decades of leadership in the TV category, the company introduced its most comprehensive AI-powered TV lineup to date, designed to move beyond passive viewing into a more responsive, personalized entertainment experience.
At the center of this lineup was the 130-inch Micro RGB display, representing a significant leap in scale and picture quality. Featuring micro-sized RGB light sources that operate independently, the display delivered unprecedented color accuracy and detail. Its Timeless Frame design minimized visual distractions, allowing the image itself to take center stage, while the Micro RGB AI Engine Pro provided precise, scene-by-scene color control.
Elevating this experience further was Vision AI Companion (VAC), which positioned the TV as an active entertainment partner. VAC worked alongside users to recommend what to watch, what music to play, and even what meals to prepare, extending the role of the display far beyond content playback. Voice-based interactions allowed users to adjust picture and sound settings dynamically, including AI Soccer Mode Pro for stadium-like sports viewing and AI Sound Controller Pro for fine-tuned audio control.
A Display Ecosystem That Extends Beyond the Screen
Samsung emphasized that Vision AI Companion was designed to function across devices, not in isolation. Users could ask for recipes inspired by on-screen content and send those recommendations directly to other connected devices, including kitchen appliances and mobile displays such as the newly introduced Movingstyle. This multi-device integration highlighted Samsung’s strength in leveraging its ecosystem to deliver seamless experiences across rooms and routines.
The 2026 TV lineup also introduced HDR10+ ADVANCED, with Samsung becoming the first to deploy the format across its TVs as adoption grows among major streaming platforms. Complementing this was Eclipsa Audio, Samsung’s new spatial sound system, rolled out across all 2026 TVs to enhance immersion for entertainment and gaming alike. Underpinning it all was the most powerful version of Tizen OS yet, with Samsung committing to seven years of OS upgrades to ensure long-term platform evolution.
Home Appliances That Act as Daily Guides
Beyond entertainment, Samsung’s CES 2026 presentation focused heavily on the home as an AI-enabled environment. With SmartThings now serving more than 430 million users globally, Samsung showcased how data-driven insights could transform appliances into proactive home companions.
The Family Hub refrigerator remained central to this vision, now upgraded with AI Vision powered by Google Gemini. Enhanced food recognition allowed the refrigerator to track items more accurately, simplifying meal planning and inventory management. Features such as “What’s for Today?” and Video to Recipe reduced decision fatigue by suggesting meals and converting cooking videos into step-by-step instructions that could be sent directly to connected cooking appliances.
Samsung also introduced FoodNote, a weekly report summarizing food usage patterns and restocking needs, alongside personalized widgets enabled by Voice ID. In the laundry and garment care space, updates to the Bespoke AI Laundry Combo and the new Bespoke AI AirDresser addressed everyday pain points with faster cycles and automated wrinkle care.
Intelligent Care and Proactive Wellbeing
Samsung extended its AI companion narrative into health and wellbeing, outlining a shift from reactive care to proactive support. By integrating smartphones, wearables, appliances, and health platforms, Samsung demonstrated how AI could deliver personalized coaching for sleep, fitness, and nutrition, while also enabling early detection of potential health concerns.
The company highlighted ongoing research into dementia detection, using wearables to identify subtle changes in mobility, speech, and engagement. When anomalies were detected, users could be alerted and, where appropriate, share health data with providers through platforms such as Xealth for virtual consultations.
Security and privacy remained foundational to this ecosystem. Samsung Knox and Knox Matrix were presented as evolving safeguards designed to protect user data across devices, even as AI models and capabilities continue to advance.
A Holistic AI Vision at CES 2026
As CES 2026 concluded, Samsung’s presentation stood out for its breadth and coherence. Rather than treating AI as a collection of isolated innovations, the company positioned it as an invisible companion that connects entertainment, home management, and personal care. By grounding advanced AI capabilities in familiar routines and environments, Samsung reinforced its ambition to make intelligent technology feel less intrusive and more human.
In a year where AI dominated the CES conversation, Samsung’s “Your Companion to AI Living” vision offered a clear statement of intent: a future where technology adapts to people, not the other way around.