The Bank of the Philippine Islands (BPI) is making banking more intelligent, convenient, and responsive with the latest upgrade to BEA Chat, the bank’s 24/7 digital assistant powered by artificial intelligence (AI).
Enhanced with new features, BEA Chat offers clients even more control and ease in managing their day-to-day banking needs, anytime and anywhere.
“BEA Chat is more than just a chatbot. It represents our commitment to digitalization and customer obsession. It’s designed to make banking support faster, easier, and more human, even in a digital environment,” said Cathy Santamaria, BPI chief customer and marketing officer.
“We are continuously investing in digital solutions that enhance the client experience. BEA Chat allows us to be present for our customers 24/7, whether they’re at home, at work, or even overseas,” added Santamaria.
Accessible via the BPI website and the bank’s official Facebook page, BEA Chat uses conversational AI to address a wide range of banking inquiries in real time. Clients can expect a seamless, personalized interaction, getting accurate and relevant responses in as fast as three seconds.
The platform supports general inquiries, provides self-service options for common concerns, and even allows customers to apply for products, register for promos, or be connected with a live agent for more complex issues. BEA Chat is available to both verified users, or those who are logged in through BPI Online credentials, and guest users, allowing even non-clients to explore the bank’s products and services and begin their banking journey with BPI.
The latest BEA Chat upgrade includes a real-time service request tracker, letting users check the status of their concerns without calling or visiting a branch.
For Filipinos outside the country, BEA Chat serves as a convenient channel for banking assistance. BEA Chat allows Overseas Filipino Workers (OFWs) to easily get answers to their questions—whether about investment options, foreign exchange transactions, or remittance services—without the need for a local SIM card or costly international call charges. The chatbot also offers guided navigation and can escalate queries to live agents for a more personalized service.
BEA Chat is part of the bank’s broader digitalization strategy, an initiative that balances cutting-edge technology with genuine empathy for customers.
This commitment has not gone unnoticed. BEA Chat has earned numerous recognitions from global and regional award-giving bodies. It was recognized as the winner of the “Outstanding Chatbot Customer Experience” category at the 2025 Digital CX Awards and received the Bronze Award for “Excellence in Marketing Innovation” at the 2025 Marketing Excellence Awards Philippines. It also garnered accolades, including “Best Use of Marketing AI Solution” at the 2024 APAC Marketing Technology Awards and “Excellence in AI-Powered Storytelling” at the 2024 Marketing Excellence Awards Philippines.
To experience BEA Chat, clients may visit www.bpi.com.ph, and click “Let’s Chat” or send a message to BPI’s official Facebook page. With BEA Chat, help is always just a few clicks away.