Home Technology Gaming TAG Heuer is title sponsor to 2020 Porsche Esports Cup

TAG Heuer is title sponsor to 2020 Porsche Esports Cup

Porsche Esports Supercup
The single-make esports racing championship was initiated by the sportscar manufacturer and iRacing, the leading provider of realistic online racing simulations in 2019. Porsche is already cooperating with TAG Heuer in Formula E.

TAG Heuer, which already supports Porsche in the Formula E series, is the new title sponsor of the Porsche Esports Cup, the single-make electronic sports racing championship Porsche initiated with iRacing in 2019. iRacing is the leading provider of realistic online racing simulators. 

“After joining forces in the TAG Heuer Porsche Formula E Team this season, we are excited to now extend our successful collaboration further into the Esports world,” announced Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer.

The executive explained TAG Heuer is an avantgarde watchmaker with historic ties to the track, and thus sees Esports as a fantastic new platform in which to showcase the brand’s values. He added the move is also a way to support a “dynamic and passionate community in the world of motor racing, where competitiveness comes alive in the digital age.”

“We are looking forward to providing an unmatched Esports experience together with Porsche and iRacing, and seeing the world’s elite road simracers push their limits,” Bianchi said, noting “both the TAG Heuer and Porsche brands are “masters of challenges, innovation and precision.”

The 2020 Porsche TAG Heuer Esports Supercup will feature the introduction of multiple tracks to the championship, kicking off with a pre-season test at Circuit de Barcelona-Catalunya on March 28.

The Porsche TAG Heuer Esports Supercup is Porsche’s most important virtual racing series. Overall, 40 new and returning drivers will participate in the championship.

Last year, Josh Rogers won the championship in an exciting final duel against Maximilian Benecke. Sebastian Job and Mitchell de Jong placed third and fourth. These four top drivers return to the series this year, alongside 36 other new and returning competitors.

Kjell Gruner, Vice President for marketing at Porsche AG, said; “Esports racing offers such an emotional Porsche experience to many fans of our brand, and the Porsche TAG Heuer Esports Supercup is our most important virtual racing series. After a very successful premiere in 2019, we are now about to start the second season with a strong partner at our side.” He added that Porsche and TAG Heuer are “already a great team in Formula E.” 

“Now TAG Heuer, as a brand with heritage, is helping to further establish the most aspirational competition in Esports racing.”

The 2020 “Porsche TAG Heuer Esports Supercup” schedule

EventDateLocation
Pre-Season Test28 March 2020Circuit de Barcelona-Catalunya
Round 102 May 2020Circuit Park Zandvoort
Round 209 May 2020Circuit de Barcelona-Catalunya
Round 323 May 2020Donington Park Circuit
Round 413 June 2020Circuit de la Sarthe
Round 504 July 2020Nurburgring Nordschleife
Round 618 July 2020Silverstone Circuit
Round 701 August 2020Road Atlanta
Round 815 August 2020Brands Hatch Circuit
Round 929 August 2020Circuit de Spa-Francorchamps
Round 1019 September 2020Autodromo Nazionale Monza