Discover the Art of Ease: Hitachi Home Appliances relaunched in the PH

    TechnologyHome AppliancesDiscover the Art of Ease: Hitachi Home Appliances relaunched in the PH

    Beko Philippines announced that it will now oversee the distribution and after-sales services for Hitachi-branded home appliances in the Philippine market. Beko Philippines will directly coordinate with Arçelik Hitachi Home Appliances, a joint venture between Arçelik and Hitachi Global Life Solutions, Inc., established in July 2021. It is responsible for manufacturing, selling, and servicing Hitachi-branded home appliances worldwide (excluding Japan). This transition aims to ensure uninterrupted supply and enhanced services of the brand’s home appliance products for customers in the Philippines. 

    “We are thrilled to announce that our company has been selected as the new distributor for Hitachi-branded home appliances in the Philippines. Our team is committed to upholding the high standards for our premium range, and to further enhancing the availability and accessibility of products to customers,” said Gurhan Gunal, Beko Philippines country director.

    Delivering High-Quality Life Solutions for Filipino Consumers

    With a renewed focus on enhancing the lives of Filipino consumers through cutting-edge technology and unparalleled convenience, Hitachi invites households across the nation to discover the “Art of Ease.” This philosophy combines comfort, convenience, and quality, with each product being a piece in the mosaic of a comfortable, efficient, and enjoyable lifestyle.

    The relaunch of Hitachi Home Appliances in the Philippines marks a significant milestone in the brand’s commitment to delivering exceptional quality and performance to its customers. Each product is a result of blending traditional Japanese attention to detail and unwavering commitment to excellence. By seamlessly blending technology and lifestyle, the brand offers products tailored to meet diverse needs and bring practicality and harmony to every Filipino home.

    Currently, Hitachi Refrigerators are already available in the Philippines, while new home appliance lineups are set to be released in the coming months. All will carry the same prowess, innovation, and excellence that the brand is known for to meet the diverse needs of consumers. 

    For more information, visit and follow @hitachihomeappliancesphilippines on Facebook and Instagram.

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