At the ‘2018 OPPO Technology Exhibition’ in Shenzhen, OPPO founder and CEO Tony Chen announced that the company will be investing USD 1.43 billion in R&D in 2019–a 150% year-on-year increase.
The investment, which would continue to increase on a yearly basis will allow OPPO to integrate its supply chain and build on its technical expertise to enhance the company’s technological capabilities.
Furthermore, OPPO will now be able to leverage AI to develop a range of smart devices such as smart watches and smart home technologies, and meet the increasingly rigid demands of consumers in the age of the Internet of Things (IoT).
5G a trend OPPO must embrace
As a technology company, OPPO focuses relentlessly on the development of frontier technologies like 5G. “5G is a trend OPPO must embrace. In addition to striving to become the first manufacturer to launch 5G smartphones, OPPO’s exploration of application opportunities in the 5G+ era will ultimately determine the value of 5G,” Tony Chen stressed. “OPPO will fully integrate 5G with applications and user insights, and continuously innovate to provide users with revolutionary, necessary, convenient and seamless experiences.”
OPPO established its 5G team as early as 2015 and began R&D at the onset of 5G standards. When 5G standards were frozen in December 2017, OPPO quickly invested in the development of 5G products, taking the lead in enabling the interoperability of 5G signaling and data links in August 2018 before realizing the first 5G smartphone connection this past October.
The benefits of AI realized in the 5G era
OPPO has applied AI technologies across a wide range of applications including photography, facial recognition and fingerprint identification while introducing many innovative features including an AI-powered beauty camera, 3D portrait lighting and intelligent recognition scenarios. “The benefits brought about by AI technologies will truly be realized in the 5G era. For OPPO, AI is both a capability and a mindset, and our development prospects for AI are very broad,” Chen said. By employing AI to continuously learn users’ habits, OPPO smartphones are able to proactively provide better services and more personalized experiences.
“In the future, smartphones will become intelligent personal assistants – and this is something OPPO will definitely enable,” Chen continued. “The smartphone is one of the best vessels for AI, but there is still considerable room for improvement. OPPO will actively embrace artificial intelligence while dedicating focus and resources to cutting-edge AI technologies and applications.”
Integration of technology, art and humanity in smart devices and homes
Closing his speech, Tony Chen emphasized that OPPO is committed to becoming a leader in an era where 5G, AI and IoT are broadly applied. “We must dare to explore, dare to make breakthroughs and dare to innovate. In the future, OPPO will fully integrate technological innovation with art and humanity, to develop smart devices and smart homes with the smartphone at their core, and an underlying mission of continuing to meet people’s expectations for a better life.”
OPPO has always attached great importance to R&D in providing relevant technologies to customers.