Last June 18, 2025, NAVIGASEON: Searching New Realm, Optimizing Strategic Success marked an epic experience filled with insights, discoveries, and treasured moments.
1Phenomena Productions, who carved the path and mapped out the journey of NAVIGASEON, have brought the event to life through shared vision and purpose in unveiling the hidden treasures of what SEO can offer to brand visibility and awareness. Held at PUP Bulwagang Balagtas, the event welcomed a dynamic mix of marketing students, other colleges, alumni, and faculties, all bound by curiosity and hunger to navigate the evolving landscape of search engine optimization.
The booths, set up by the generous and supportive sponsors, were among the main attractions of the event. Before and during the event, attendees have freely enjoyed a variety of delicious snacks and refreshments from Taho Klasiko, Cookie Corner, ACLC Marketing, and Vital. Colorful and charming displays from Angelic Threads and Floofs caught the eye with their vibrant paper crafts and adorable stuffed toys. Also worth highlighting were the engaging booths from MSI and the interactive, fun-filled setup by Chatlet, which added an extra layer of excitement and kept the crowd energized and involved throughout the day.
The program started with the opening act, Sapphire Dance Troupe, who delivered an electrifying and energy boosting “Gnarly” dance performance that instantly amped-up the crowd. Motions and Movers had also intensified the heat on stage with their sultry yet powerful dance performance. A heartwarming acoustic performance by indie artist Unikko Ijo left the crowd feeling giddy and enchanted. One of the standout moments was when star-like lights filled the room as he sang “Hinahanap-hanap kita” by Rivermaya. Last but definitely not the least, a bold and empowering lip sync performance from the extraordinary Drag Queen, EDSA XXTRA. The whole crowd got mesmerized by her exuding charisma and confidence as he graced the stage with Maymay’s “Amakabogera” and “Pwede Ba?”.
NAVIGASEON has invited three brilliant speakers, empowered with their expertise and experience in the world of digital marketing.
The keynote speaker, Ms. Mizpha Aquino, a former Senior Advertising Specialist at Omni Channel Solutions and now an Amazon Account Manager at LGHNH discussed the role of optimized SEO product listing on the products’ ranking. She emphasized that the relevance and performance of product listings directly impact a brand’s visibility.
Next is our guest speaker, Mr. Angelo Amonelo, the founder of The SEO Dad and the SEO Lead Strategist who shared a powerful insight about the evolution of SEO and the rising role of AI as a key driver in digital marketing. He made a strong point that while AI is a powerful tool, it cannot replace human insight that brings depth, authenticity, and intention behind effective strategies.
Lastly, the workshop speaker Ms. Tricksy Solayao, a SEO and website specialist at Diamond Accelerator, led a comprehensive SEO 101 session. She explained how SEO functions as a brand locator, making businesses easier to find online. She also discussed the different types of SEO and the strategies that can be effectively used by new businesses to build their online presence.
A trip to Jerusalem with a twist called Throne Rush was hosted by the system control committee, a live game segment where players danced around the chairs and then answered SEO-related questions at the end. Vizier sponsor Chatlet also hosted Strike that Post with Chatlet, an online contest awarding three winners for their stylish and irresistible entries. Winners received a loot bag with a sticker, a pillow, a portable fan, and a Chatlet pack.
Winners of the pre-event competition were recognized on stage, beginning with The Awakening: The Power of Optimization caption-making contest. Awards were presented by the Project Chairman Mharchelle Agustin, Project Vice Chairman Piolo Singson, Head of Partnerships and Sponsorship Maria Gecel Kim De Leon and Head of Partnerships and Media Promotions Mariel Nicole Cerezo. They were also joined by a faculty judge Asst. Prof. Mark Stephen Guevara. The grand champion, Angel Nicole M. Resurrection, received a medal, a certificate, a bag of goodies, and a Chatlet pack from the competition’s partner sponsor. This was followed by Word Relic Rumble, where Gianna Sophia A. Lanceta and Ryu C. Ripalda emerged as grand champions and were awarded medals, certificates, and loot bags.
NAVIGASEON wouldn’t have been possible without the unwavering support of its navigators. With 683 on-site attendees and over 257,952 total post views on their official social media page, 1Phenomena Productions is beyond grateful for the event’s success. They extend their gratitude to their Seminar Adviser Asst. Prof. Randy Bernabe, some of the faculty from the Department of Marketing Management namely Asst. Prof. Joel Agacita, Asst. Prof. Mark Stephen Guevara and Dr. Roxanne Selmo who visited, and most especially to their Department Chair, Dr. Blessing G. Glova, for gracing the seminar with her presence.
1Phenomena Productions extends its heartfelt appreciation to their generous event sponsors: Alfamart, Silka, Vital, ALCL, Minimal Manila, Floofs, Cuppa Java, Doña Teresa, MMM Sweets, Regenefit, MSI, Chatlet, Sharp, Noe’s Brooch, Say it on paper, Fairyworks, Thrifted Teez, Hairworks, Cookie Corner, Protect, Juicy, World of Fun, Printkraft, Angelic Threads, and Taho Klasiko. NAVIGASEON would not reach the public without its official media partners: Icons of Change, SJE Studios, CLTV 36, Dyaryo Digital News, Great Minds Media Inc., Edge TV, Start Up Podcast PH, and iMPACT.
As the event ended, Project Chairman Mharchelle K. Agustin left the audience with a lasting message of what SEO truly means in today’s landscape. “May we remember that Search Engine Optimization is no longer just about keywords. In today’s evolving realm, it’s about navigating with purpose, telling authentic stories, and creating visibility that truly connects—bridging people, needs, businesses, and opportunities,” she emphasized.
Stay updated on what 1Phenomena Productions has in store by following their official Facebook page: https://www.facebook.com/1phenomenaproductions. For inquiries, feel free to email them at [email protected]. The algorithms have aligned in NAVIGASEON’S favor; continue to chart your course and etch an everlasting digital impact.