IMMAP Boomerang Awards to highlight digital marketing

    TechnologyEnterpriseIMMAP Boomerang Awards to highlight digital marketing

    The Internet and Mobile Marketing Association of the Philippines’ (IMMAP) Boomerang Awards, the country’s premiere digital marketing awards show, returns this 2022 and is now accepting entries from companies, marketing agencies, marketing technology companies, start-ups, SMEs, as well as innovation and consulting firms until August 15th, 2022.

    The 2022  Boomerang Awards will double down on recognizing and celebrating the best of the best when it comes to creative and effective digital marketing technology and innovation in the Philippines. 

    Entries in the digital marketing field such as social media (videos, posts, chat apps, immersive), search (SEO, SEM), email, CRM, e-commerce, entertainment (music, video, mobile games), creator & influencer, data analytics, to name a few, are accepted in the Boomerang Awards.

    What’s different from the previous editions of the awards show is that doors are now open for martech program and campaign entries on top of the usual digital platforms – entries in the field of Artificial Intelligence (AI) / Machine Learning, Immersive, Blockchain, IoT, Cloud, are now included in the 2022 edition of the Booms.

    ”We are in an era where new minimum expectations in marketing experiences are constantly being set and reset. The Boomerang Awards is the country’s barometer on how innovation and technology is influencing the way we live and make impactful changes for the better,” Manny Gonzales, 2022 Boomerang Awards Chair and Ogilvy Consulting Philippines’ Lead stated

    This year, the Boomerang Awards will also feature special Boomerangs, namely:

    The Orange Boomerang – recognizes students from Philippine Colleges and Universities who have produced innovative work in the field of marketing technology over the past two years.

    The Purple Boomerang – presented by Investing in Women (IW) – An Initiative of the Australian Government – awarded to the most impactful, brand-led commercial campaign that bravely challenges gender stereotypes by normalizing women’s role in workplaces, men’s role in the home, and equal sharing of caring and economic roles across genders.

    The Blue Impact Boomerang – presented by Meta Philippines, this award celebrates the brands and businesses that truly embrace the creative potential of Meta’s foundational products and platforms by not only enhancing their customers’ experience today but by also putting themselves  in pole position for the metaverse reality of tomorrow. 

    The GrabAds Super App Boomerang – presented by GrabAds, awarded to marketing campaigns that take advantage of super app ecosystems in innovative ways to drive brand and business objectives. Entries should have made use of any super app advertising solution, including offline as well as online formats, and should have achieved impact, whether in terms of brand awareness, sales, or other metrics.

    Since 2008, the Boomerang Awards have set the standard for the country’s digital marketing practice. This year’s theme, aptly called “Boom!” points towards the pauses and leaps that the industry have witnessed in the past two years of restrictions. What once was thought would be a standstill turned into a big “boom” of innovation and advancements.

    Leigh Reyes, 2022 Boomerang Awards co-chair and chair emeritus & product officer of MullenLowe Treyna, adds “Winning a Boomerang has become a point of pride for digital marketers across multiple organizations, because it has always held local work to an international standard, something all the more critical in a borderless world. Can the Philippines be a global center of excellence for digital marketing? It is certainly the Boomerang Awards’ aspiration to make it so, by celebrating the work that sets new standards for practitioners and the industry as a whole”

    The 2022 Boomerang Awards is made possible in partnership with Investing in Women – An Initiative of the Australian Government, GrabAds, Meta Philippines, and Google Cloud Philippines.

    To download the entry kit or to know more details about the IMMAP Boomerang Awards and how to enter, register at Deadline for submission of entries is on August 15, 2022, while the awarding ceremonies will be on October 14, 2022.

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