To serve more customers in and around Zamboanga City, PLDT and its wireless arm Smart Communications, Inc. (Smart) recently opened its newest digital hub at KCC Mall de Zamboanga. Serving as a one-stop-shop for the PLDT-Smart customers, this store features a customer-centric design and digital installations that raise the bar for the in-store service experience for Filipinos.
Inside the new digital hub, customers can use the self-service InfoTouch machine, which would allow them to view and print their bills, check their accounts, and request repairs and other services. The broadband visualizers provide subscribers with information on data usage, helping them decide which broadband plan will fit their needs for their home or business.
“We are continuously expanding our presence through our digital lifestyle stores in Mindanao in order to serve our customers better,” said Alex Caeg, senior vice president and head of consumer sales group at PLDT and Smart. “This digital hub in Zamboanga will showcase the industry-leading seamless services that PLDT and Smart have to offer, coupled with our massive network rollout and innovative products,” he added.
“The newly launched physical store will cater to aftersales for Smart and select transactions for PLDT, as well as payments for individual and corporate accounts. Customers will also be able to apply for Smart Signature and PLDT Fibr plans or purchase prepaid devices like PLDT Home WiFi, Smart Bro LTE Pocket WiFi, among others,” said Melissa Marie Cuadra, AVP for Smart retail operations.
“We are very thankful to PLDT and Smart for their investments here in the City of Zamboanga. They have always been part of Zamboanga City’s development through our festivals, advocacies, and other activities. Enhorabuena and congratulations on the innovations and I hope that in this digital age, people will really utilize these and see how digital technology makes life very easy for us,” said Zamboanga City Mayor Isabel Climaco-Salazar during the simple opening ceremony.
These initiatives to expand PLDT and Smart’s retail footprint form part of PLDT’s sustained investments, totaling some PHP 286.3-billion from 2016 to 2020. PLDT and Smart are prepared to invest between PHP 88-billion and PHP 92-billion in capital expenditures in 2021.