Sony Philippines successfully hosted an exclusive preview of its 2025 product line-up at an intimate hands-on demo event held on April 30, 2025. Attended by top-tier media, lifestyle and tech influencers, and loyal My Sony Members, the two-session showcase offered a first look at Sony’s next-gen innovations in home entertainment, personal audio, and digital imaging.
The event carried the theme “Experience the Future of Entertainment” and delivered exactly that—immersive, up-close interaction with devices designed to elevate the everyday lives of Filipinos who value premium performance, style, and innovation.
“Sony’s competitive edge lies in its integrated technology for content production (such as films and music) and its ability to deliver this content through its electronic devices. Sony is not only a retail electronics company, it’s a total Creative Entertainment company”, said Shuhei Sugihara, president and managing director of Sony Philippines, opening the event. “We aim to become the brand chosen by the next-generation around the world, such as Gen Zs, millennials, and aspiring creators who create Kando moments.”
Kentaro Imamura-san, marketing director of Sony Philippines, presented the 2025 product line up inclusive of BRAVIA TV and Theatre, ULT Power Sound Series, Sony Headphones, and the expansion of Sony’s Digital Imaging with new cameras and lenses to support the creative industry.
A New Era of Home Entertainment: Cinema Comes Home
BRAVIA TV Series
Now, tapping into the technologies and features from the recent critically acclaimed flagship, the new BRAVIA 8 II, BRAVIA 5, and BRAVIA 2 II usher in Sony’s signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene recognition system across screen sizes ranging from as large as 98” in the new BRAVIA 5 to 43” in BRAVIA 2 II to entertain the most demanding and casual viewers alike. Additionally, Sony is introducing a new BRAVIA Theatre home cinema system, soundbar and optional speakers, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices. The new line-up of BRAVIA TVs and soundbars connect creators and viewers, allowing an authentic cinematic experience to shine in the comfort of the home as the filmmaker intended.
Sony’s flagship BRAVIA 8 II—featuring the XR Triluminos Max™—delivers a breakthrough in real-time picture optimization, ensuring deep blacks and hyper-realistic contrast. The Slim One Slate concept design fuses the screen and the bezel onto a single slate, delivering stunning visuals for an authentic cinematic experience at home.
Designed with affordability in mind with a compelling audiovisual package, the BRAVIA 5 delivers 4K detail in cinematic colors as the LEDs are intelligently controlled by XR Backlight Master Drive, making it a solid upgrade for everyday households seeking elevated entertainment.
The Bravia 2 II is equipped with the 4K Processor X1 and 4K X-Reality PRO, enabling precise upscaling of HD content to near-4K resolution with enhanced clarity and detail. Audio performance is powered by Dolby Atmos® and DTS:X®, providing multi-dimensional sound with accurate spatial rendering and balanced output.
BRAVIA Theatre System Line-Up
Elevate your home entertainment with the Sony BRAVIA Theatre System, a modular audio lineup designed to compliment the BRAVIA TV Series for a truly cinematic experience. Leading the collection which was released last 2024 is the BRAVIA Theatre Bar 9, a 13-channel Dolby Atmos® soundbar featuring 360 Spatial Sound Mapping and IMAX Enhanced certification.
This 2025, Sony is releasing a more compact option, BRAVIA Theatre Bar 6, which offers similar immersive audio experience in a sleeker form. It provides a complete surround-sound setup, ideal for enthusiasts desiring the full theatre experience at home.
Enhance your setup further with the BRAVIA Theatre Rear 8 speakers and BRAVIA Theatre Sub 7 wireless subwoofer, delivering a thunderous bass and precise spatial audio for enhanced dialogue clarity and positioning.
Whether you’re watching the latest blockbuster or streaming your favorite series, the synergy between BRAVIA TVs and the BRAVIA Theatre System ensures an unparalleled home cinema experience.
ULT Power Sound: Ready for Life on the Move
Designed for those who love to entertain, the ULT Tower 9 and ULT Tower 9AC brings massive bass and 360° party sound to any gathering. WIth vibrant party lights and karaoke features, they’re the ultimate party companions. Enhancing the karaoke experience, ULTMIC1 wireless microphone ensures clear vocals and seamless connectivity with ULT speakers.
Music lovers got hands-on with the ULT Field 3 and ULT Field 5—Sony’s new wireless speakers built for bold bass and outdoor durability. With IP67 waterproofing, 12-30 hours of battery life, and the signature ULT button for that extra boost, these speakers are perfect for park days, beach hangs, or spontaneous get-togethers.
Personal Audio: Your Sound, Your Way
Sony also unveiled the new WF-C710N wireless earbuds—a perfect balance of comfort, style, and smart noise-cancellation. Designed for professionals on the go and audiophiles alike, they offer Adaptive Sound Control, crystal clear calls, and up to 15 hours of playtime.
For those who prefer on-ear headphones, the crowd-favorite WH-CH520 returned with fresh new colors, playful pink and sunny yellow, adding a fun twist to everyday listening. With a 50-hour battery life, lightweight comfort, and Multipoint Connection, they’re a perfect daily companion for both work and play. The WH-CH720N Wireless Noise Cancelling Headphones now also comes with a gentle, muted pastel pink.
For product availability and updates, visit: https://www.sony.com.ph