This year, L’OréalProfessionnel brings Colour Trophy, the salon industry’s most prestigious event, to the Philippines. Launched in the United Kingdom more than 50 years ago, Colour Trophy has become a tradition eagerly awaited by hairstylists worldwide. Dubbed as the Oscars of Hairdressing, the L’Oréal Colour Trophy competition celebrates the talent of hairdressers worldwide as they interpret an international colour theme while maintaining hair integrity.
For L’OréalColour Trophy 2011, Filipino hairdressers nationwide interpreted the theme BeautéOriginelle, L’OréalProfessionnel’s international Fall/Winter 2011 Color Collection. Inspired by the fusion of high fashion and pure nature, BeautéOriginelle interprets the rustic beauty of the untouched wilderness, the undeniable power of tribal forces and the free spirit of the savage mystique.
Out of the hundreds of entries L’OréalProfessionnel received this year, 25 made it to the finals. Each interprets the theme in one of four categories:
1.) The Next Generation category unleashes the talent of stylists aged 23 and below and showcases talent of up-and-coming hairdressers who are the future of the industry
2.) The Men’s Best Image category creates wearable, fashion-forward looks that every Filipino man could sport
3.) The Ladies’ Best Image category interprets the trend to suit every Filipina
4.) The Total Look Category blends colour, cut and style to create a fashion statement using the revolutionary hair colour of the future: INOA.
This year’s pool of finalists is a diverse group of talented individuals, coming from cities as far north as Vigan, and as far south as Davao, and a myriad of backgrounds, from industry legends to salon starters. There is even a finalist who is mute.
The finalists showcased their creations in the grand Gala Night last October 18, 2011, at the Newport Performing Arts Theater in Resorts World, where they were judged by international guest artist and World Hairdressing Master, Paul Serville, L’OréalProfessionnel Singapore Education Manager, Dylan Sew, Master Photographer, Pat Dy and Up-and-Coming Fashion Designer Russell Villafuerte.
An esteemed platform such as L’OréalColour Trophy only demands a notable panel of judges. Aside from Paul Serville from New Zealand, L’OréalColour Trophy also features hair and fashion icons who will share their expertise. L’OréalProfessionnel Singapore created their own interpretation of BeautéOriginelle which was shared to the world, and Dylan Sew was part of the team who recreated this look. Lensman, Pat Dy photographed the finalists and their creations, while Russell Villafuerte interpreted BeautéOriginelle in a fashion collection worn by the models during the Gala Night. Makeup for both the press conference and the gala night was by shu uemura.