Yamaha Motor Philippines has successfully reclaimed the two GUINNESS WORLD RECORDS™ titles. This harks back to a decade ago, when the company launched its brand slogan: Revs Your Heart to encompass its passion for innovation, providing exceptional value, and mission to enrich customer’s lives.
Anchored on the slogan to rev everyone’s hearts and provide extraordinary activity, the year 2014 was historically significant as Yamaha Motor Philippines accomplished three GUINNESS WORLD RECORDS™ — (1) the largest parade of Yamaha motorcycles, (2) most engines started simultaneously, and (3) most motorcycle horns sounded simultaneously.
As market interest evolved through the years, Yamaha Motor Philippines lived up to its slogan by providing campaigns and events that elevated the riding community. Among these is giving consistent brand support through Yamaha Club activities. Now, the YClub continuous to grow with over 35,000 riders in the Philippines. The growth in a decade signifies the brand’s influence on Filipinos. As the riding population grows, mixing old and new generations of motorcycle owners is a perfect formula to show the world how Yamaha continuously revs everyone’s hearts today.
With that, on July 13 at Pasay City, Yamaha Motor Philippines, together with over 3,300 Yamaha Club members, successfully reclaimed two GUINNESS WORLD RECORDS™ titles. Starting with the largest motorcycle parade formation, Yamaha invited 1,500 motorcycle riders to parade in celebration of sustaining the ownership of the 2014 record with 1,208 riders.
The second attempt at another GUINNESS WORLD RECORDS aimed to break the record for Most Engines Started Simultaneously. YMPH achieved this with 3,300 participants, surpassing the previous record of 3,184 multi-brand motorcycles. Doing a simultaneous start of engines emphasizes the ignition of riding passion —proving how Yamaha continuously creates every Filipino’s kando moment. Kando is a Japanese term to denote the simultaneous feelings of deep satisfaction and intense excitement experienced when encountering something of exceptional value.
The third and last GUINNESS WORLD RECORDS attempt was to unite the roaring voice of the Yamaha community through the collective sound of their machines. Beating the 3,177 riders, YMPH reclaimed the title with 3,300 participants.
This GUINNESS WORLD RECORDS™ Official Attempt embodies the strength of the brand’s relationship with its community and how the REVS YOUR HEART slogan constantly defines the purpose of having a Yamaha—to feel KANDO and experience being part of an evolving community of riders.
Official Event Sponsors include Sec Motosupply, Racing Boy Philippines, Motoworld, Freedconn Intercoms Philippines, DC Monorack, and Dri Plus.
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