The Philippine entrepreneurial spirit was in full display during LIKHA 2024, an event that celebrated innovation, creativity, and collaboration. Held on November 29, 2024, from 2:00 PM to 6:00 PM, the event showcased the power of student-led marketing strategies in empowering local micro, small, and medium enterprises (MSMEs). The spotlight shone brightly on TunAmazing, a tuna-based MSME brand offering mouthwatering products such as tuna sisig, tuna tapa, and tuna tocino.
Organized by students from the College of Business Administration and Accountancy of De La Salle – Dasmariñas under the Marketing Department, LIKHA 2024 embodied its theme, “Waves of Wisdom and Success,” with activities aimed at fostering healthy living, innovation, and pride in Filipino culture. In partnership with the Office of the Provincial Cooperative Development Office (OPCDO), the event highlighted the essential role of marketing strategies in the growth journey of local businesses.
A Platform for Growth and Creativity
The event featured student teams as modern-day explorers, presenting Integrated Marketing Communication (IMC) plans designed to elevate Tunamazing’s brand visibility and deepen its connection with its target market. Each team brought fresh, innovative ideas grounded in Filipino cultural authenticity and strategic business practices.
Event Highlights
Attendees experienced an array of activities that left a lasting impression:
- IMC Presentations: Student teams pitched creative marketing plans for Tunamazing in an engaging and competitive format.
- Media Launch: The official unveiling of Tunamazing included an engaging Q&A session. Students and media representatives asked the brand’s owner insightful questions about the journey, mission, and future of Tunamazing, providing an authentic look at its story.
- Interactive Exhibits: The exhibits highlighted Tunamazing’s “sea to table” journey, providing attendees with an immersive experience of the brand’s story.
The Tunamazing Journey
Tunamazing, more than just a brand, stood as a testament to Filipino innovation and entrepreneurial spirit. Its signature tuna-based products offered attendees a delicious and healthy alternative while championing homegrown talent and sustainability.
The event design, blending ocean motifs with Filipino ethnic patterns, beautifully mirrored the journey of MSMEs like Tunamazing—rooted in tradition but striving for innovation.
For those who attended, LIKHA 2024 was a remarkable showcase of creativity, collaboration, and entrepreneurial excellence. The event successfully made waves for local MSMEs, reinforcing the importance of integrating culture and innovation in building successful brands.