Excitement is building as De La Salle University–Dasmariñas (DLSU-D) prepares to open the doors to LIKHA 2025, the annual culminating event of its 4th-year Marketing students under the College of Business Administration and Accountancy (CBAA). Scheduled for November 28 (Friday), from 1:00–5:00 PM at Bliss & Flair Commercial Building, Greenbreeze Village 1, Barangay Langkaan 2, Dasmariñas, Cavite, this year’s installment of its annual culminating event continues the tradition of combining marketing excellence with meaningful community engagement.
Heavenly Chef (Hidden Tummy Food Products) joins LIKHA 2025 as this year’s featured MSME. The brand, established by Mrs. Rosario G. Pelino in 2023, is a Cavite-based startup brand reinventing the classic Filipino handaan favorite, pancit canton, with preservative-free, vegetable-based noodles. Made from real vegetables, the brand offers a healthier alternative that preserves the flavors and traditions that bring Filipino families together.
A Preview of What’s Ahead
As the event draws near, student teams have been preparing Integrated Marketing Communications (IMC) campaigns and interactive exhibits tailored to Heavenly Chef’s branding and advocacy. Their work aims to strengthen the MSME’s identity while expanding brand awareness, presence, and reach.
LIKHA 2025 promises a dynamic celebration of creativity, culture, and community impact, featuring:
- An IMC Campaign Competition featuring the students’ marketing plans
- A media launch segment officially introducing Heavenly Chef’s brand story and product offerings
- Filipino culinary and cultural installations designed to celebrate food traditions and local pride
- An afternoon of food, flavors, and sweet treats for guests and attendees
With its theme, “Kislap ng Kultura at Malikhaing Diwa,” LIKHA 2025 highlights how marketing can be more than promotion—inspiring students and audiences alike to see creativity as a force for positive impact.