Columbia Sportswear Relaunches its Flagship Store for its 80th Anniversary

    ArchivesColumbia Sportswear Relaunches its Flagship Store for its 80th Anniversary

    The brand that elevates your adventure to new levels with its Tested Tough gear, Columbia Sportswear, has opened the doors to its newly-renovated flagship store in SM Mall of Asia. Located at the second level of the mall’s North Wing, the new Columbia store has drawn inspiration from its home in the historic Timberland Lodge, a National Landmark that attracts more than 2 million visitors per year.

    Developing outdoor gear, equipment and apparel for 80 years, Columbia continues to push the boundaries of outdoor wear innovation with industry leading technologies like the Omni-Tech, Omni-Heat, and Omni-Grip technology to name a few. To commemorate this milestone, the brand brings back its iconic Bugaboo Interchange Jacket. The limited edition, 3-in-1 jacket features Columbia’s proprietary Omni-Heat thermal reflective liner and Omni-Tech technology for weather protection, making it even warmer and drier than its previous versions.

    The jacket is also embellished with a special 80th Anniversary embroidery, quotes from Columbia chairman Gert Boyle, and a Bugaboo 1986 history patch. All of these elements serve as reminders of the brand’s commitment from the very beginning—to build gear that will help you stay outside longer.

    Find out more about Columbia’s tested tough gear by dropping by at the Columbia Cascade Retail Environment store in SM MOA.

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