Robinsons Rewards Cards (RRC) members can now earn points every time they fuel up at Caltex. On March 26, Robinsons Retail Group announced their first external retail partnership that is with Chevron Philippines Inc. (CPI). This joint venture intends to create an exclusive loyalty program for customers to further add value to their purchases by getting a variety of fuel and shopping rewards in return through their RRC.
With every 5-liter worth of fuel purchase at any participating Caltex stations nationwide, RRC members will earn one point. One point is equal to one peso, of which, when accumulated, they can use to redeem promos and discounts.
This loyalty program allows for customers to save more on fuel costs when they purchase Caltex with Techron, plus the benefits of maximized power, improved fuel economy, lower emission, smoother drive, and reliable performance.
In addition to fuel savings, RRC members can also use their points to get discounts on purchases at any of 1,180 Robinsons stores nationwide, which include Robinsons Department Store, Robinsons Supermarket, Robinsons Selections, Robinsons Easymart, Robinsons Appliances, Handyman, True Value, AM Builders’ Depot, Toys “R” Us, Daiso Japan, Topshop, Topman, Dorothy Perkins, Miss Selfridge, Burton Menswear, Warehouse, River Island, Shana, G2000, Shiseido and Benefit.
In photo: Robina Gokongwei-Pe, president and COO of RRHI; Jessy Mendiola, RRC ambassador; Peter Morris, CPI., country chairman and general manager for Philippine products.
“Caltex has been in the Philippines for over 75 years. Throughout this time, the Caltex brand has remained relevant to Filipino motorists because we are able to support their changing lifestyles and needs. This partnership allows us to uniquely reward thousands of motorists and shoppers for their loyalty to Caltex and Robinsons. We are truly proud of this long-term relationship with Robinsons Retail Holdings Inc.” said Peter Morris, CPI., country chairman and general manager for Philippine products.
Robina Gokongwei-Pe, president and COO of RRHI said “We at Robinsons Retail are always looking for new ways to delight our customers and give them a better customer experience. That is why we are very happy to partner with Chevron Philippines Inc.’s, Caltex service stations to expand the acceptance of Robinsons Rewards beyond stores operated by Robinsons. This will be a welcome development to over 800,000 members of the Robinsons Rewards Card. With more than 700 Caltex service stations nationwide, we are very honored to have Chevron Philippines as our first external partner for Robinsons Rewards.”
Customers can avail of this offer by signing up for RRC membership at any Robinsons store for only PHP 150.
To know more about this loyalty program, visit http://www.caltex.com.ph and https://www.facebook.com/RobinsonsRewardsCard.