Details of this year’s Digital Congress was announced by The Internet and Mobile Marketing Association of the Philippines last April 6th. Themed as “DX: The Culture of Digital Transformation,” DigiCon 2017 will be held on October 11-13 at the Philippine International Convention Center (PICC).
Following the first and largest digital marketing congress in the country last year, Eduardo Mapa, vice president and chairman of this year’s Digicon, announced that this year’s event would bridge last year’s while leveling up its programs, speakers, and activities. “We will also have culture and technology as part of the exhibit, and when you see Digicon 2017, it’s networking, it’s immersive and it’s taking conference in a whole new level,” said Mapa.
DigiCon 2017 aims to provide a panoramic view on adaptive tools for the era of digital transformation. Teased in the launch via a panel discussion were topics on data analysis, experiential design, data protection and privacy, and virtual reality.
With over 80 skilled speakers, the event will tackle the event’s main 5 + 1 topics: People and Organizations, New Age of Storytelling, Living Streams, Customer Experience, and Pivots and Unicorns, and Culture. Among those to be showcased in the event’s exhibit is virtual and augmented reality technology.
To provide insights on the thriving culture of digitization, DigiCon 2017 has invited globally acknowledged leaders. Among the speakers invited are Brian Solis, the Alimeter Group Principal Analyst and award-winning author, Google Director of People DN Prasad, WARC Managing Director for Asia Pacific Edward Pank, TNS APAC Director for Digital Zoe Lawrence, LOWE Global Head Wayne Arnold, McCann Creative Planner for Japan Shun Matsuzaka, Denstu Aegis Philippine CEO and IMAP founding President Donald Lim, Deloitte Digital Regional Strategy Director Amer Iqbal, JWT APAC Director for Digital Josie Brown, Spotify APAC Managing Director Sunita Kaur, EMEA Marketing Lead, Emerging Business for Facebook Ana Bishop Rehrig, Asia-Pacific CEO for iProspect Joanna Catalino, APAC CEO for Havas Media and India & South East Asia for Havas Group Vishnu Mohan, SEA General Manager for Maker Studios, Gautam Talwar, ASEAN President for Cisco Naveen Menon, Brand Manager Mondelez Philippines for Tang PH Lawrence Dominique Lorico, Thinking Machines CEO Stephanie Sy, George Royeca for Team VR, OnOff Group Design Thinking Speicialist and founder Phil Smithson, and Deputy Commissioner of the National Privacy Commission Dondi Mapa.
IMMAP’s president Margot Torres, in her statement, said that “Over the years, not only has digital technology changed the way we communicate, interact, work, and play as individuals, it has begun transforming entire companies and industries.”
For more information on Digicon 2017, The Culture of Digital Transformation, including how to attend, exhibit or sponsor, visit http://www.digicon.com.ph