Speedo, the world’s leading swimwear brand, wrapped up the summer season with the launch of their newest campaign Speedo Fit.
The campaign encourages swimmers to reignite their love for the water sport and enlist Speedo as their trusty swim companion to getting in shape. Zoning in on swim fitness, the event also served as the platform for the unveiling of Speedo’s lines of swimwear aimed towards the young and active as well as the introduction of a new roster of young ambassadors. Speedo’s new brand ambassadors are set to inspire people to swim for fitness, improve their techniques, and stay motivated.
Speedo also collaborated with the world’s leading athletes, coaches, sports scientists, and physiotherapists in crafting swimwear that aids users in achieving the perfect body position when swimming.
New Speedo Swimwear
The Swim Fitness suits make use of technology and design from the elite racing garb Fastskin LZR Racer X. It’s also made of Power Mesh Panels to support core areas and provide muscle support while in the water.
Optimized for training, the Competitive collection features various elements that are fused together to create stunning designs that are as visually pleasing as they are functional. Its graphics are inspired by the LZR Racer X, adapting its double cross backs and allover print panel with split strap backs in the female range. In terms of application, the details in the collection are dictated by form, function, and performance. Meanwhile, color and graphics include transparent effects and high energy bright and fluorescent colors to maximize impact.
Additionally, both collections are built with Endurance+ fabric. This material is a blend of PBT and polyester fibers, which help provide high chlorine resistance. It also allows lasting fit through extensive wear and use, making it color fade- and tear-resistant longer than other fabrics. Its fabric is also capable of multidirectional stretch for added comfort. On top of those, it shields users from UVA and UVB, helping prevent nasty burns and other skin complications caused by the sun.
The Speedo Fastskin is a range of racing suits that not only works with every body shape but also meets every personal swimwear preference. The LZR Racer X is among Speedo’s latest innovations. This suit has been engineered to increase targeted compression and streamline the body to reduce resistance when moving in the water. Its support seams give the swimmer better footing in the water ultimately increasing speed. Meanwhile, the LZR Racer Elite 2 features all-over suit compression creating a streamlined shape in the water.
Designed for men, the Watershorts are packed with various technologies and comes with a versatile and stylish design. It features pocket drainage to prevent water and sand from weighing the user down. Additionally, it’s quick drying and offers superb comfort thanks to its lightweight fabric.
Water-junkies can also go for Speedo’s Sun Protection line which includes rashguards, cardigan vests, 3/4 pants, and full-length pants. Both available for men and women, these suits are equipped with anti-UVA and UVB technologies to protect users from the harsh effects of sun exposure. The fabric used in this collection is stretchable, water repellent, and lighter compared to other options in the market.
Speedo Philippines Brand Ambassadors
Speedo signed up highly-decorated runner Lauren Lim, yoga practitioner Katrina Mercado, and Olympian Jasmine Al-khaldi to challenge fitness enthusiasts to achieve a higher level of fitness by introducing swimming into their routine.
Jamie Cornforth, vice president of Product and Marketing at Speedo International said: “Speedo wants to champion the sport of swimming and show how anyone who aspires to a fit and healthy lifestyle should consider swimming as a fantastic fitness activity – and Speedo as the brand who can help inspire fitness consumers achieve their goals and get Speedo fit.”
Speedo offers a wide array of products that caters to just about anyone. This season, wherever the season takes you, be sure to check out these exciting collections at any of these Speedo branches: Alabang Town Center, Bonifacio High Street, Circuit Mall, Fairview Terraces, Gateway Mall, Glorietta 4, Lucky Chinatown Mall, Robinsons Place Magnolia, Robinsons Place Manila, SM Aura Premier, SM Mall of Asia, SM Megamall, The Podium, Trinoma, UP Town Center, Uptown Place Mall, Abreeza Mall, Ayala Center Cebu, Centrio Mall, Harbor Point, Marquee Mall, Paseo de Sta. Rosa, Robinsons Place Bacolod, Robinsons Place Palawan, Robinsons Galleria Cebu, SM City Cebu, SM City Davao, SM Seaside, The District Cavite.
Also published in GADGETS MAGAZINE September 2016 Issue.
Words by Mia Carisse Barrientos