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    Power Mac Pay It Forward campaign gives away free bicycles

    Lifestyle CSR Power Mac Pay It Forward campaign gives away free bicycles

    The Filipino bayanihan spirit came alive at the Eastwood Mall Open Park as premier Apple partner Power Mac Center and TV personality Gretchen Ho’s Woman In Action initiative gave away free bicycles to people who find it difficult to commute to work because of the COVID-19 pandemic. Power Mac Center customers, through its “Pay It Forward” campaign, helped acquire the bicycles through proceeds from participating products during its anniversary week sale.

    Launched in August as part of the company’s 26th anniversary, the Power Mac Pay It Forward campaign served as a way to help workers and front liners under Gretchen Ho’s #DonateABikeSaveAJob project. It was able to raise PHP 488,834, which was used to purchase a total of 139 bicycles, as well as biking gear.

    During the event, Gretchen and Woman In Action turned over 80 bicycles, while the other 59 were given in advance to victims of Typhoon Ulysses and residents of Brgy. Payatas in Quezon City. Beneficiaries have been pre-scheduled to avoid crowding. Also invited to the event was Life Cycles PH, a group that pairs institutions in need with generous bike donors, who taught the beneficiaries basics on road safety while biking.

    Power Mac Center
    Keeping the spirit of Filipino bayanihan alive, Power Mac Center and Woman In Action herself, Gretchen Ho, donate a total of 139 bicycles to beneficiaries to help them in their daily commute. Power Mac Center held its ‘Pay It Forward’ campaign with the goal of helping provide bikes to deserving individuals by creating opportunities for customers to contribute through their purchases. Each participating product bought had a corresponding donation to the cause.

    “At this time when unity and selfless service are called for, we’ve seen modern heroes rise up. We thank Ms. Gretchen Ho and all our customers who generously supported our Pay It Forward campaign and helped us provide 139 deserving individuals with a means to reach their destination. This year has been difficult for everyone, and Power Mac Center salutes those who strive to push forward amid challenges,” said Joey Alvarez, Power Mac Center director for product management, marketing and space planning.

    Power Mac Center
    Eighty deserving individuals receive their early Christmas gift from Power Mac Center and Gretchen Ho’s Woman InAction initiative during an event in Eastwood City.As part of its ‘Pay It Forward’ campaign, the premier Apple partner, with the help of its customers,donated a total of 139 bicycles and biking gear to help workers in their commute while public transportation remains limited amid the pandemic.

    “It was truly amazing to have raised this much in a short span of time. Thank you, Power Mac Center, for choosing to donate it to our project as we help more people have access to work and livelihood during the pandemic. We are looking forward to more fruitful partnerships in the future,” said Gretchen Ho.

    The Power Mac Pay It Forward campaign is among the company’s projects focusing on the Filipino bayanihan spirit amid the ongoing pandemic. Participating partner brands include 59S, Adam Elements, Beats, Before Anything Else, Belkin, Bondir, Laut, Microsoft, Panzer Glass, Riva case, SanDisk, Sonix, Sudio, Tech21, and UV Care.  Another project, “Uptrade to Uplift,” previously gave away devices donated by Power Mac Center customers to students in need of online learning resources.

    More details about Power Mac Center’s anniversary projects can be found at the website and online store or the official Facebook page. You can also read the inspiring stories of the Pay It Forward beneficiaries by visiting <womaninaction.ph>.

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