The gift of giving to those in need: SM accepts donations at all malls, gives immediate relief, shelter to typhoon Odette-hit areas

SM Foundation, Inc. through its Operation Tulong Express program, the relief operations program that gives immediate assistance in the form of basic needs in times of disasters, provided tens of thousands of Kalinga (care and relief packs) consisting of rice, bottled water, and other essentials to over 5,000 families in Butuan (Agustan del Norte), Cebu, Cagayan de Oro, and Iloilo. 

Moreover, SM’s retail stores and malls were open when typhoon Odette struck to provide essential needs. 

SM malls in Cebu, Iloilo, Cagayan de Oro, Butuan, and Puerto Princesa provided temporary shelter to customers and nearby residents by offering free wi-fi, charging stations, drinking water, light snacks, free overnight parking, and help desks ready to serve customers affected by the typhoon.

“Our malls always serve as temporary shelter during critical times to serve our communities’ needs. We are always ready to help those most vulnerable in the affected disaster areas and deploy our Operation Tulong Express outreach program immediately.” SM Supermalls president Steven T. Tan said.

Donations for the communities affected by typhoon Odette will be accepted in 86 SM malls nationwide, including 8 SMDC malls.

There are 3 ways to give:

1. Through cash donation boxes located at the SM Cares Bears of Joy booths and mall entrances.
2. Through direct deposit to the Philippine Red Cross (Account Name: PHILIPPINE RED CROSS; Banco De Oro – EDSA, Mandaluyong Branch; Account Number: 012928001854; SWIFT CODE: BNORPHMM).
3. Through scanning the PRC QR codes below.

All proceeds will go directly through the PRC, a partner of SM Cars and the SM Foundation, Inc.