PROJECT ZENITH successfully held NEWSTALGIA: When Memories Meet Marketing at PUP Bulwagang Balagtas, bringing together students, aspiring marketers, and creatives for a unique learning experience centered on the power of nostalgia in modern marketing.
Hosted by Buknoy Gonzales and Angel Sanchez, the event combined insightful discussions, interactive activities, and captivating performances, encouraging participants to explore the connection between memories and meaningful brand experiences.
The event featured talks by Psych Rezza Mhay Maaño, who discussed the psychology of nostalgia and why people experience it, and Raeselle Angeles, who shared valuable insights into marketing communications, storytelling, and audience engagement. Their sessions highlighted how emotional connections play a vital role in influencing consumer behavior and building impactful campaigns.
Beyond the speaker sessions, attendees participated in interactive booths, games, and networking activities that fostered creativity and collaboration. These experiences reinforced the event’s message that memorable moments can inspire innovation and meaningful connections.
Adding excitement to the program were performances from Harry Ocampo, Xerenade, and Aikee, whose music brought attendees on a nostalgic journey that perfectly complemented the event’s theme.
As the event concluded, participants left with fresh insights, new connections, and memorable experiences. Through NEWSTALGIA, PROJECT ZENITH demonstrated its commitment to creating transformative learning opportunities that inspire growth, creativity, and leadership among future marketers and communicators.