Epson has recently released its annual Global Climate Reality Barometer, which surveys a diverse group of people from different backgrounds to gain a deeper understanding of climate change perception. The Philippines is uniquely vulnerable to climate change, with the country ranked as one of the nations most affected by extreme weather events. Despite this, awareness and action towards the climate crisis are moving at a glacial pace, as reported by the global technology leader in its 2022 Climate Reality Barometer.
In the Philippines, the survey was conducted online and distributed to over 1,000 Filipino consumers. Local findings presented how attitudes and awareness are changing as the climate crisis unfolds, but slowly and inconsistently. To better understand and address gaps in climate change perception and awareness, Epson has outlined key findings and insights in the Philippines.
Key market findings, global and local comparisons
In the second half of 2022, the mayor of Makati declared a state of climate emergency as temperatures and sea levels continued to rise, making cities more vulnerable to strong typhoons that bring floods and landslides. Despite this, over half (52%) of Filipinos surveyed as part of the Climate Reality Barometer, believe that rising prices and administering policies to boost the economy are the most urgent concerns that governments, companies, and citizens around the world should be focusing on.
Comparing global data from the Climate Reality Barometer, only 10.7% of respondents in the Philippines believe climate change should be prioritized across countries. In contrast, 38% of respondents in France and 34.1% in Mexico see climate change as the most pressing issue that needs to be addressed worldwide.
When it comes to individual actions, the Philippines is still trailing behind in efforts compared to its regional neighbors. Less than a quarter (17%) of respondents in the Philippines have switched to an electric vehicle to tackle climate change, compared to 45.8% in Vietnam and 40.9% in China.
However, Epson reports that the Philippines is one of the most optimistic when it comes to averting climate change. The majority (71.9%) of respondents in the Philippines are optimistic that they will prevent climate disasters from happening in their lifetime, while respondents in other countries are less optimistic—36.6% in Canada and 25.2% in Italy.
Insights on reality, influence, and action
While growth in perception is slow, various efforts to mitigate the climate crisis are already being executed on an individual scale. In the Philippines, Epson has reported the top three actions citizens are already carrying out: (1) Reducing plastic use – 76.5%; (2) improving recycling habits – 70.1%; and (3) using more reusable goods – 69.2%.
However, there are still considerable gaps in terms of what individuals are willing to do and sacrifice: (1) only 17% have switched to an electric vehicle, with 55.6% planning to do this in the future; (2) less than a quarter (20.5%) have boycotted unsustainable brands, but 33.8% plan to do this in the future.
For those who have taken up actions to mitigate the impact of climate change, a number of them are consistently committed to these actions: (1) 37.6% have tried reducing plastic use for longer than a year and will continue to do so; (2) 37% have tried recycling for longer than a year and will continue to do so; and (3) 30.3% have tried using more reusable goods for longer than a year and will continue to do so.
While individual actions are starting to ramp up, it is clear that more needs to be done—on a larger scale. In the Philippines, Epson reported that these three categories hold the most impact on citizens, and are considered key drivers for change and climate action: (1) government policy changes – 42.4%; (2) influencers and key opinion leaders – 39%; and (3) personal experience such as witnessing the impacts of climate change – 37.1%.
A shift in priorities—pushing for more effective climate action
Governments, corporations, and citizens must shift their priorities to addressing the climate crisis while they still can. To meet climate change targets and avoid worsening the already irreversible damage to the environment, governments need to develop policies for sustainability, businesses need to develop sustainable policies and solutions, and individuals need to build awareness and accelerate lifestyle changes.
“The 2022 Epson Climate Reality Barometer shows progress — but also how short-term economic demands are in danger of distracting governments, businesses, and individuals from imperative environmental action,” said Masako Kusama, president and director of Epson Philippines. “As a global technology leader, our duty is to refocus our efforts on developing solutions that will help reduce the environmental impact of our products. By working together, we at Epson believe that we can all inspire action and build a better future.”