Coming from a strong showing in 2015 when it was named the World’s No. 1 Home Appliance Brand by Euromonitor for the seventh year in a row, the Haier Group starts strong in 2016 with the release of new appliances alongside its expansion into international markets.
In the Philippines, Haier is adding to its already wide range of products with a new Small Domestic and Kitchen Appliances product line, encompassing coffee makers, ovens, electric kettles, induction cookers, gas ranges, and kitchen hoods.
Among the newly-released products are several models of Haier refrigerators: Side by Side, Two-door Top and Bottom Mount Inverter, and French Door. Designed to complement any kitchen with their sleek, modern look, these are all equipped with a silent compressor, rapid-cooling refrigerant, and innovative energy-saving inverter technology.
Haier also announced their range of Android, Smart, and ULTRA 4K HD LED TVs, all slated for release during the first quarter of 2016.
Beefing up the Haier home appliances line-up will be a new Top Load Washing Machine with numerous functions that can be personalised for ease of use, as well as new Split-type and Window-type Inverter Air Conditioners.
Mr. Nobuhito Hayashi, president and CEO of Haier Electrical Appliances Philippines Inc., notes that “2016 will definitely be another great year for Haier. With new product releases and an even stronger company dynamic, we can only expect good things this year.” With its continued expansion in major stores like SM, Abenson, Anson, and Robinsons, as well as online, the company aims to achieve 40 percent sales growth in 2016.
Since its founding in 1984, the Haier Group has remained committed to creating and innovating first-class products that go beyond customer expectations. Originally a small collectively owned manufacturing plant, it has now grown into an international group with more than 70,000 employees worldwide.
In the Philippines, Haier hopes to inspire Filipino families to live life on a higher standard through its energy-efficient, user-friendly, and environmentally conscious home appliances. For more information, visit the website http://www.haier.com/ph/ or connect on Facebook http://www.facebook.com/Haier.Philippines.