Maya is putting everyday spending at the center of its latest campaign, highlighting 1% cashback on purchases made with the Maya Card.
The offer applies to in-store and online purchases in the Philippines, covering everyday spending such as coffee, groceries, dining, shopping, and online checkout. Maya is positioning the cashback feature around a familiar consumer habit: looking for ways to get more value from money that is already being spent.
Julia Barretto and Maris Racal return for “MINE”
The campaign brings back Julia Barretto and Maris Racal following their earlier Maya video centered on daily savings interest.
This time, the two turn their attention to cashback, competing over something they both want to claim as “MINE.” The campaign uses the rivalry as a playful way to reinforce the idea that even routine purchases can return some value when paid through the Maya Card.
Cashback for everyday spending
Maya Card users can earn 1% cashback on all in-store or online purchases in the Philippines.
That means eligible card spending across common categories such as groceries, dining, retail, and online shopping can generate cashback without requiring consumers to change what they already purchase. The appeal is straightforward: if a transaction is going to happen anyway, getting a portion back can make that spending work a little harder.
The campaign also reflects a broader shift in how consumers approach everyday expenses, with more attention being paid to prices, discounts, deals, and rewards that can stretch household budgets further.
More information is available through the Maya MINE campaign page.