In its constant pursuit to foster community, 7-Eleven has mastered collaborating with popular brands that can stir excitement among its customers. This month, 7-Eleven goers can jump on another awesome adventure as a legendary partnership is making noise in regions far and wide: that between the convenience store giant and one of the most beloved media franchises in the world, Pokémon.
A brand that’s captured the hearts of many with its range of video games, animated series and films, trading cards, and mobile apps, Pokémon’s zest for exploration will definitely provide an irresistible thrill for fans of the franchise and 7-Eleven alike. The partnership was launched last September 13, 2024, with a ribbon-cutting held at Centris 1 in Quezon City. Present at the milestone occasion were representatives from 7-Eleven Philippines, The Pokémon Company, and Niantic Inc., the company of the mobile game Pokémon GO.
Both brands kicked things off by wrapping the outlet at Centris 1 in Quezon City in full Pokémon decor, with the stores on Arnaiz Avenue in Makati and St. Theresa Casa Rosario in Cebu to follow in the next few months. To add to the fun, all Philippine 7-Eleven stores have also been turned into a PokéStop in Pokémon Go. Customers can now venture to the branch nearest to them for the full Pokémon experience by channeling their inner trainer and catching their coveted Pokémon through the Pokémon GO app.
Gamers can then take a break from playing and enjoy their go-to products wrapped in Pokémon-themed packaging. There’s Pikachu, Squirtle, Charmander, and Bulbasaur for Crunch Time; Pikachu and Snorlax for 7-Fresh Siopao; Meowth for Big Bite; Jigglypuff for Fundae; Gyarados for GULP; Eevee, Flareon, and Jolteon for the small, medium, and large cups of City Cafe respectively; and Umbreon for Prima. The themed packaging is currently available in Luzon stores, but will be implemented nationwide from October.
Fans of the trading card game have it extra special as Pokémon Trading Card Game Booster Packs are up for grabs in 1,500 7-Eleven stores nationwide. There’s a surprise for every fan too. For every purchase of one Booster Pack, which starts at PHP259, buyers will receive one limited edition Pokémon 7-Eleven Promo Card. This is definitely an extra treat for fans to engage with the community and collect, train, battle, and trade in the spirit of the franchise.
Cheers to 40 years with 7-Eleven and their Facebook page, follow @711ph on Instagram, and @711philippines on Twitter and TikTok for more information.