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    Dyson unveils bold NEW purple colorway across its haircare range, inspired by the rare gemstone purple jasper

    LifestyleWellnessDyson unveils bold NEW purple colorway across its haircare range, inspired by...

    Purple jasper, known for promoting confidence, self-discovery, and personal growth, reflects the essence of what Dyson engineers strive for in designing their styling tools — enhancing beauty from within, boosting confidence, expressing personal style, and maintaining healthy hair.

    Dyson’s Colors, Materials, and Finishes (CMF) engineers designed the Jasper plum colorway to capture the contrasting tones of the gemstone, resulting in a distinctive triple-toned palette: a deep plum main body, rich violet details, and bright blush pink accents.

    Amelia Ayerst, CMF design manager at Dyson, explains, “The visual and tactile qualities of the products we use daily influence our experience. Our goal is to transform everyday items into something delightful to use and own.”

    Dyson styling machines are engineered for fast, powerful, and efficient performance, acknowledging the challenge faced in finding time to prioritise self-care amidst busy lives. Your hair is more than just a style; it is an expression of who you are. Simple, mindful moments of self-care — like embracing a calm styling routine, walking with loved ones, or savouring your morning coffee — are small yet powerful ways to recharge and enhance well-being.

    The collection is available on the Dyson Airstrait™ straightener, and the Dyson Airwrap i.d.™ multi-styler and dryer.

    Dyson Airstrait™ straightener

    The Dyson Airstrait™ straightener lets you straighten hair from wet to dry using only air. By eliminating hot plates, it prevents both heat and mechanical damage. The device works with multiple hair types to create naturally straight styles with body and movement, while preserving your hair’s strength, health, and natural feel. 

    The Dyson AirstraitTM straightener in Jasper plum is currently available and is priced at PHP34,900.00, available from Dyson Stores and dyson.ph. The presentation case is included.  

    Dyson Airwrap i.d.™ multi-styler and dryer 

    The globally awarded multi-styler and dryer now features Bluetooth® technology for optimized styling. Users can personalize their hair profile and automatically style curls with a push of a button. The Dyson Airwrap i.d.™ features  two new attachments: a Conical barrel for tighter, defined1 curls,  and a Large round volumizing brush to create more volume.

    Dyson Airwrap i.d.™ multi-styler and dryer attachment offering:

    Fast dryer – For fast drying before you style. Dries hair from wet to damp so it’s ready for styling
    Large round volumising brush – Large head and long, fine bristles direct air deep into the hair to add body and volume. creating tension to shape hair as it dries.
    Dyson
    Soft smoothing brush – Shape fine hair with increased control, for straight styles using Enhanced Coanda airflow.
    The 2-in-1 Coanda smoothing dryer dries, smooths and hides flyaways. Either blow dry or rough dry hair with powerful airflow, or switch modes to reduce flyaways for a smooth, sleek finish.
    Conical AirwrapTM barrel – Engineered to style closer to the root, for more defined curls.
    40mm Airwrap™ long barrel – Create loose, bouncy curls and waves in both directions – with one barrel. Engineered for longer hair.

    Each Dyson Airwrap i.d.™ multi-styler can be customized with a range of attachments to suit the user’s hair type, length, and style.  

    The Dyson Airwrap i.d.TM multi-styler in Jasper plum is priced at PHP36,900, coming soon to Dyson Stores and dyson.ph. Follow Dyson’s official social media channels for the latest updates on its launch in the Philippines.

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