In a bold leap forward in beauty technology, Dyson has introduced its next-generation hair dryer, the Dyson Supersonic r™, to the Philippine market. Known for fusing cutting-edge engineering with sleek aesthetics, Dyson continues to transform the beauty space—this time bringing professional-grade hairstyling into the hands of everyday users.
Unveiled during the A/W25 season of Paris Fashion Week, the Dyson Supersonic r™ quickly became a backstage essential at shows for Chloé, Stella McCartney, and Issey Miyake. Following widespread acclaim among stylists like Matthew Collins, Anthony Turner, and Gary Gill, the tool is now available to the public, in Ceramic Pink and Rose Gold.
“This is the best blowdryer I have ever used,” said Dyson’s global styling ambassador Matthew Collins, who worked closely with engineers during the product’s five-year development.
Inside the Dyson Supersonic r™: Compact, Powerful, Intelligent
Unlike anything seen before, the Dyson Supersonic r™ features a distinctive curved design that improves reach, handling, and control, especially useful for professional stylists and consumers alike.
Key innovations include:
- 30% smaller and 20% lighter than the original Dyson Supersonic™, delivering ultimate comfort and control.
- A re-engineered streamlined flow heater, using 10 foils positioned within the curve of the dryer to ensure even, efficient heating.
- Dyson’s proprietary Hyperdymium™ motor spinning at up to 110,000rpm, producing high-velocity airflow for fast, precise drying.
- Three airflow settings and four heat modes, including a cold shot for setting styles.
- Intelligent heat control to prevent extreme temperatures and protect the hair’s natural shine.
- Negative ion technology to reduce static and flyaways.
- LED indicators for airflow, heat levels, and filter maintenance reminders.
Smarter Styling with Intelligent Attachments
What truly sets the Supersonic r™ apart is its RFID-enabled attachments. These intelligent tools automatically communicate with the hair dryer to adjust motor speed and heat for optimal styling.
Each attachment is preset for performance and designed to cater to specific hair types and styling goals. Customers may choose from two attachment kits—Straight-Wavy or Curly-Coily—for a more personalized experience.
Key attachments for the Straight-Wavy option include:
- Powerful air attachment: Delivers high-velocity airflow to speed up drying time.
- Pro concentrator: Directs air precisely, perfect for sleek looks and sectioned styling.
- Gentle air attachment: Softens airflow for sensitive scalps or fine hair.
- Smoothing nozzle: Enhances shine with 2x ions, smoothing hair and minimizing frizz.
- Flyaway attachment: Uses the Coanda effect to tuck in flyaways and perfect the finished look.
All attachments “remember” the last-used settings via RFID sensors, streamlining the user experience and eliminating the need for constant reconfiguration.
From Runway to Real Life: Dyson’s Style Legacy
Dyson’s journey into beauty began in 2016, but its relationship with fashion predates that—starting with a 2007 collaboration with designer Issey Miyake for the “The Wind” runway collection. Now, the Supersonic r™ builds on that legacy, powering backstage creations from loose curls to sculpted low buns.
In the words of James Dyson, reflecting on the brand’s enduring creative partnerships:
“It’s an emotional time because [Issey Miyake] is no longer with us. But it’s lovely to be back and to see the Dysons they are using at a fashion show.”
Dyson’s Haircare Ecosystem
With the arrival of the Supersonic r™, consumers now have more ways to style with precision:
- Dyson Supersonic™ – The original trailblazer for high-speed, intelligent drying.
- Dyson Supersonic Nural™ – Designed for scalp-focused care and comfort.
- Dyson Airwrap™ and Airwrap i.d™ – For curling, waving, and smoothing with less heat.
- Dyson Airstrait™ – A wet-to-dry straightener with airflow technology.
- Dyson Corrale™ – A straightener with flexing plates that adapt to gather and shape hair evenly.
Coming soon to select markets is Dyson Chitosan™, a haircare formulation range designed to complement its styling tools with scientifically formulated products.
Availability in the Philippines
The Dyson Supersonic r™ is now available at Dyson Demo Stores nationwide and online at dyson.ph. Finished in an elegant Ceramic Pink and Rose Gold—inspired by the luster of pearls—the hair dryer is priced at PHP35,900 to reflect its professional performance and premium design.
With the Supersonic r™, Dyson once again affirms its role at the intersection of beauty, fashion, and innovation—delivering salon-level performance with the intelligence and elegance of next-gen tech.