To encourage Isuzu owners to actively promote and share their experiences with the Isuzu brand, the ‘I Love Isuzu’ campaign was recently launched with a mall display and event at the Festival Mall in Alabang. The ongoing campaign will involve social media engagements on Facebook and Instagram, and aims to grow the Isuzu community in the Philippines.
At the ‘I Love Isuzu’ campaign launch held in the late afternoon of APril 25, hundreds of Isuzu vehicle owners and their families—all loyal fans of the world-renowned diesel-powered vehicles—gathered to show their support.
In his welcome remarks, Isuzu Philippines Corporation (IPC) president Hajime Koso noted, “Isuzu vehicles are really something to take pride on. Let me tell you that we are more than just a truck brand. Our pick-up and SUV models deliver the same outstanding performance coming from our expertise on diesel vehicles.”
He added, “The D-MAX has been with us for more than a decade and it has proven its durability and fuel-efficiency over and over again. The mu-X captivated the hearts of Filipino families, reaching more than 45,000 units since its launch in 2014. The impressive design of these models, coupled with comfort, convenience, and most especially global safety standards are what make our customers LOVE IT even more.”
During the event. “My Isuzu Story” videos depicted heartfelt testimonials from Isuzu customers. Various clubs, such as the mu-X Owners Club of the Philippines (mu-x OP), Team Isuzu Philippines (TIP), and Team Isuzu Car Enthusiasts (Team ICE), also held their club meets and new member signups.
Special promos and discounts on selected Isuzu models were also offered, as well as free public test drives.
The ‘I Love Campaign’ is the result of months of research, planning, and collaboration among Isuzu Philippines Corporation (IPC), its dealers, business partners, suppliers, and the various Isuzu Clubs around the country.