General Tire debuts at the 2024 Trans Sport Show

    MobilityCarsGeneral Tire debuts at the 2024 Trans Sport Show

    General Tire, debuting at the 2024 Trans Sport Show, is re-entering the Philippine market under YHI Philippines, Inc., an importer and distributor of automotive products, tires, wheels, lubricants, and industrial batteries, among others.

    With the rise of all things overlanding comes an American tire brand with over 100 years of manufacturing experience, dating back 1915 from the town of Ohio. With this solid history, this brand has become one of the most trusted names in the global automotive industry.

    Jason Delloso, general manager of YHI Philippines, talked about their vision when it comes to the brand’s progression in the country, “It will be our mission to carry on the brand’s legacy. We are looking forward to growing General Tire’s market share with the initial lineup of products, as we anticipate additional tire models in the future. The brand’s advancement is guided by our strong drive to market new sizes and patterns that will cater to a larger audience in the local SUV and 4×4 scene.”

    The event was graced by Jimmy He, senior manager for international business development  YHI International Limited, who shared the longstanding presence of the brand worldwide. “General Tires stands as a beacon of innovation and excellence. It has a brand history of more than 100 years, with diverse success stories proven in the US. It is our honor to bring this distinguished brand into the Philippines as a part of our important tire portfolio,” said He. 

    Continental, the company that took General Tire under its wing in 1987, has been expanding its reach in Asia Pacific, with a true testament of commitment that is signified by its brand new manufacturing plant in Thailand. Jaey Wang, Continental’s head of  sales and marketing for Asia Pacific Export Markets proudly said, “As we established one of the most technologically advanced plants in APAC, we are now able to supply the best quality General Tire products with a shorter lead time”. This means that the Philippine market is about to enjoy an extensive range of tires from the brand as the country’s Overlanding community expands significantly year after year.  

    From right to left: Jimmy He, senior manager for International Business Development – YHI International Limited. Jason Delloso, general manager of YHI Philippines.

    General Tire is best known for its SUV and pickup tire technology that delivers unmatched performance across all types of terrains. No matter the adventure, the brand has a match for you. 

    With handling and comfort as the priority, the Grabber HT6 gives the driver the best experience on the highway. It is recommended for everyday use and is most reliable for the urban lifestyle.

    For those with an ultimately dynamic lifestyle, the Grabber AT6 highlights adaptability and provides all-terrain toughness that does not sacrifice on-road comfort. It offers exceptional off-road traction across rough environments and cruises enjoyably with its low-noise highway performance. 

    With its all-terrain studdable and symmetric patterns, the Grabber A/Tx is the set that really means business for all overlanding enthusiasts. This next-generation, aggressive all-terrain tire provides exceptional off-road capability and durability. Carrying a Three-Peak Mountain Snowflake badge, this tire is certified to perform exceptionally in all weather conditions.

    Fitted for extreme adventures, the Grabber X3 will conquer the roughest conditions for SUVs and trucks that are meant to play in the wild. Designed to grip mud, dirt, and rocks, this is the weekend companion that will never dampen your thirst for thrills!

    General Tire

    General Tire is now available nationwide via Wheel Gallery, Gears, Tri-J Marketing in Cebu, and PowerPoint Enterprises in Cagayan De Oro. As part of its Philippine expansion, General Tire is open to interested tire dealers and aftermarket shops that wish to offer the brand in their respective areas.

    For inquiries on how to become a dealer, you may contact (0917) 854 2985.

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